Image of a phone showing an email from Maggie

Get BS-free insights to help you build a simple and sustainable service business.

Direct to your inbox on Wednesdays

Arrow pointing to Small Business Boss email sign up button
Click here to subscribe

Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.

Uncomplicating Your Micro Agency (in a Complicated World)

The market has shifted under our feet. The advice we’ve been fed for years — scale bigger, grow faster, say yes to everything — doesn’t…

The Must-Have AI Conversation That Builds (or Breaks) Trust

Clients are more cautious than ever. They’re questioning value, cutting budgets, and second-guessing every investment. Throw AI into that mix and you’ve got a recipe…

Bloat vs Buffer: The Truth About Right Sizing Your Micro Agency

Here in 2025, bigger isn’t better in the agency world. Big agencies love to brag about their headcount and massive client rosters, but here’s the…

Is Your Micro Agency Memorable or Meh?

If you’re running a micro agency in 2025, the rules have changed. The real question is—are you standing out, or are you blending into the…

Fit Check: Is This the Right Mastermind for You?

Most masterminds? Hot garbage. Some are hype factories, others are just overpriced courses with fancy names, and some cram you into a room where you’re…

Create More Options (Rant Incoming)

**A very special ranty episode inspired by conversations I’ve been having the past month** When business feels uncertain, it’s tempting to pause and wait it…

How Danielle Liss Built a Thriving and Sustainable Legal Practice with the BS-Free Service Business Mastermind

Danielle Liss transformed her legal practice by refining services, enforcing boundaries, and prioritizing sustainability over hustle—building a thriving business that truly fits her life.

The Revenue Reset: A Better Business Starts Here

Let’s be real.  If you’ve ever looked at your business and thought, “This is not what I signed up for,”…..SAME! Maybe the hours keep creeping…

Getting By Isn’t the Goal: Let’s Talk Salary Strategy

If you’ve ever thought, “Why am I working this hard and still not paying myself enough?” — you’re not alone. You want and need to…