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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
Your Easy Yes in Action
You’re making your Easy Yes harder than it needs to be.Not because you’re doing anything wrong. But because the natural reaction is to try to…
How Carolyn Leasure Designed a Business That Fits Real Life with the Staying Solo Squad
When Carolyn Leasure, Founder of Maypop Creative Studio, joined the Staying Solo Squad in late 2024, her business wasn’t failing, but it was changing in…
How to Be an Easy Yes Without Being Everywhere
A lot of service providers hate marketing their business, even if they don’t always say it out loud. It makes sense because what most people…
Rebuilding with Support — How Crystal Dove Regained Her Business Rhythm in the Staying Solo Squad
When Crystal Dove, owner of Marketing Queen, returned to work from maternity leave, she found herself in a place many solo service business owners know…
The Easy Yes Energy Blocks Stopping You from Booking Clients
What if the reason you’re not booking more clients right now is not that you need to do “more marketing” but that you need to…
Considered vs Chosen: Why You’re Stuck in the Maybe Pile
There’s a big difference between a client being interested and actually choosing to work with you. They’re checking you out, asking questions, maybe even booking…
Creating Your Easy Yes Offer
If your bigger packages aren’t selling the way they used to, you may need a different place for your clients to start. That’s where your…
The Ego Trap (And Why It’s Costing You Clients)
Let’s talk about one of the weird things that happens when you’ve been running a business for a long time. You start deciding that certain…
Becoming an Easy Yes in 2026
One of the biggest mistakes service providers make is not making it easy enough for clients to understand why they should hire them. The reality…