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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
The Offer Edit
Creating a new offer can be one of the smartest things you do in your business. The right offer can create a clear entry point…
The Big Problem with Income Claim Marketing
Anyone can say their business makes 7 or eight figures, but how do you know for sure? Here’s what you need to know about income claim marketing including why it’s all about making the sale, and why we need to rethink our goals.
How to Think About Business Support in 2026 (Because “Invest in Yourself” is BS)
The online business industry completely broke people’s brains when it comes to paying for support. And honestly? I get why. For years, the message has…
From Over It to INTO IT: How to Change Up Your Business Without Burning It All Down
You can only ignore the “something has to change” feeling for so long before it starts leaking into everything. The resentment you feel when looking…
How the Staying Solo Squad Helped Stacy Braga Rebuild a Simpler, Stronger Business
When Stacy Braga, copywriter and owner of stacybraga.com. joined the Staying Solo Squad in April 2025; her business wasn’t working the way she wanted. Like…
How Marlene Oliveira Increased Revenue By Refining What Already Worked
When Marlene Oliveira, communications advisor, copywriter and owner of moflow.ca, joined the Staying Solo Squad, nothing in her business was “broken.” She’d been running her…
You’re Still in Survival Mode (And It’s Costing You)
You know what I hear from experienced service providers all the time? “I’m just trying to figure out how to work less.”“I just need to…
I’m Sick of Being Booked Out (And Not Making the Money I Want)
You’re booked, busy, in demand… and you’re totally over it. You’re working constantly. And yet—You’re not making the money you want…Or you’re making the money,…
I’m Kind of Over My Business (But Nothing’s Actually Wrong)
If you’re being honest, you’re kind of over your business right now. Not enough to quit. But enough that you’re dragging your feet, avoiding things,…