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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
The Offer Dream Team: Your Easy Yes and Next Yes Offers
The ’90s Chicago Bulls. The Spice Girls. The Golden Girls. Whatever your idea of a dream team, none of them became iconic by having everyone…
How to Make Your Offers POP (A Framework)
If you’re building your offers by deciding how many calls to include and whether to throw in Slack access, you’re starting in the wrong place.…
The Real Reasons Your Offers Aren’t Selling
An offer not selling is one of the quickest ways to send a business owner into a spiral. Suddenly, you’re questioning your pricing, positioning, marketing,…
The Offer Edit
Creating a new offer can be one of the smartest things you do in your business. The right offer can create a clear entry point…
The Big Problem with Income Claim Marketing
Anyone can say their business makes 7 or eight figures, but how do you know for sure? Here’s what you need to know about income claim marketing including why it’s all about making the sale, and why we need to rethink our goals.
How to Think About Business Support in 2026 (Because “Invest in Yourself” is BS)
The online business industry completely broke people’s brains when it comes to paying for support. And honestly? I get why. For years, the message has…
From Over It to INTO IT: How to Change Up Your Business Without Burning It All Down
You can only ignore the “something has to change” feeling for so long before it starts leaking into everything. The resentment you feel when looking…
How the Staying Solo Squad Helped Stacy Braga Rebuild a Simpler, Stronger Business
After years of chasing strategies that didn’t feel right, Stacy was ready for a reset. Inside the Squad, she simplified her offers, built a repeatable sales process, found a supportive community, and gained the clarity to build a business that works for her.
How Marlene Oliveira Increased Revenue By Refining What Already Worked
Marlene’s business was growing, but she wanted more profit without adding complexity. After joining the Squad, she increased her prices, grew revenue by 88% year over year, stopped chasing every opportunity, and built a business that fit the life she wanted.