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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
The Future of Service Businesses Isn’t Bigger, It’s Boring (And That’s the Point)
At what point did we all agree that the goal of running a business was to make it take over our entire lives? Because somewhere…
Your Easy Yes in Action
You’re making your Easy Yes harder than it needs to be.Not because you’re doing anything wrong. But because the natural reaction is to try to…
How Carolyn Leasure Designed a Business That Fits Real Life with the Staying Solo Squad
Carolyn’s business had always relied on referrals—but as her niche evolved, those referrals slowed. By joining the Squad, she got the support she needed to refine her niche, clarify her positioning, build a sustainable marketing strategy and create a business designed for long-term sustainability.
How to Be an Easy Yes Without Being Everywhere
A lot of service providers hate marketing their business, even if they don’t always say it out loud. It makes sense because what most people…
Rebuilding with Support — How Crystal Dove Regained Her Business Rhythm in the Staying Solo Squad
After returning from maternity leave, Crystal’s business didn’t need a complete overhaul; it needed support and structure for a new season. Inside the Squad, she gained momentum, increased revenue opportunities, and found the accountability and community she needed to move forward with confidence.
The Easy Yes Energy Blocks Stopping You from Booking Clients
What if the reason you’re not booking more clients right now is not that you need to do “more marketing” but that you need to…
Considered vs Chosen: Why You’re Stuck in the Maybe Pile
There’s a big difference between a client being interested and actually choosing to work with you. They’re checking you out, asking questions, maybe even booking…
Creating Your Easy Yes Offer
If your bigger packages aren’t selling the way they used to, you may need a different place for your clients to start. That’s where your…
The Ego Trap (And Why It’s Costing You Clients)
Let’s talk about one of the weird things that happens when you’ve been running a business for a long time. You start deciding that certain…