Get BS-free insights to help you build a simple and sustainable service business.
Direct to your inbox on Wednesdays
Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
Taking a Responsible & Respectful Approach to Storytelling
People want to hear your stories, but in a respectful, responsible way. Here are some ideas on how to best approach storytelling for business.
Creating a Client Experience Based on Trust (Things Your Clients Wish You Really Knew)
When it comes to running a business we talk so much about marketing and sales, but what happens once someone becomes a client? After all,…
A Fresh Take on Selling Your Services Without Being Sleazy
How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about…
How to De-Bro Your Marketing: Going Back to Basics
The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach…
The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA
Too many businesses capitalize on our fears and use high-pressure tactics to get us to buy. Here’s the antidote to fear-based marketing and sales, which is building a business that puts trust first.
The 2021 Online Business Investment Survey
As business owners, making sales is necessary to surviving, and ideally thriving. Here are the results of a survey about investing in your business, including how really people feel about the money they’ve spent.
What You Need to Know About Coach Abuse with Nicole Lewis-Keeber
Content Warning: This podcast and blog post includes discussion of abusive relationships. Have you ever worked with a coach and felt like something just wasn’t…
It’s Time to Elevate the Service Business
If you’re a service provider who has ever felt disrespected by how people talk about service businesses, or you’ve wondered if you should just throw…
7 Toxic Myths About Service Businesses That Need to Go
I’ve spent my entire 20+ year career in service businesses, so when people roll up on the internet and tell me all the things wrong…