
Get BS-free insights to help you build a simple and sustainable service business.
Direct to your inbox on Wednesdays

Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
The Agency Business Model: Is it Right For You?
You’re reaching a point in your service business where you work too much. Where you feel like there’s not enough time. And you’ve still got…
I Spent $285 on Low Cost Offers So You Don’t Have To
Are offers that make big promises but have a low price point actually worth it? Here’s what we found when we tried nine low cost offers. We share the lessons from our deep dive and some key takeaways.
Focusing on Values with Danait Berhe
When you think about your values, it’s easy for us to think about what matters on a personal level. But what about your business values?…
Rethinking Results in Your Business
Results is a word that’s thrown around all the time in business, but what does it mean? Is it about what makes us successful? It…
What You Need to Know About Done-For-You vs. Coaching-Based Business Models
Is moving from offering services to coaching profitable? Here’s what you need to know about done-for-you versus coaching-based business models, including an epic breakdown of numbers from my two businesses.
Simplify Your Service Business
You know why I love service businesses so much? The answer may surprise you, so here it goes. It’s because they’re the absolute simplest business…
The Aligned Service Business Model
Have you ever felt like your services are out of whack? Or like what you’re selling is a struggle to actually deliver? This is a…
How I Really Work With Clients
Have you ever had a coach try to jam you and your business into a cookie-cutter system or blueprint? I know I have, and spoiler…
Trust First Pricing Principles
Pricing your services can be a tricky balance of not overvaluing or undervaluing what you do. Here are some pricing principles to help you get started including a few that may surprise you.