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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
Inclusive Copywriting with Nailah Z. King
Things are changing. But has your marketing? And what about your copy? As a writer, I’m always learning and evolving, especially when it comes to…
Small, Simple & Sustainable: The Profitable Service Business
Small, Simple & Sustainable: The Profitable Service Business By Maggie Patterson All opinions in this post are my opinions and mine alone. Table of Contents…
Unpacking the Service Business Model: Coaching vs. Done For You
When I think back to some of the worst advice I’ve received over the years, it came from people who didn’t understand how to run…
Design Your Services: What’s the Right Offer for You & Your Clients?
If you’ve been in the online business world for more than six months, you’ve likely watched trends come and go about what type of service…
Taking a Responsible & Respectful Approach to Storytelling
People want to hear your stories, but in a respectful, responsible way. Here are some ideas on how to best approach storytelling for business.
Creating a Client Experience Based on Trust (Things Your Clients Wish You Really Knew)
When it comes to running a business we talk so much about marketing and sales, but what happens once someone becomes a client? After all,…
A Fresh Take on Selling Your Services Without Being Sleazy
How do you really feel about selling? Are you resistant? Unsure? Terrified? Or simply convinced you could do better? No matter how you feel about…
How to De-Bro Your Marketing: Going Back to Basics
The discussion of bro marketing is getting louder, but as we all know, talk is cheap. I’m more interested in how we get this approach…
The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA
Too many businesses capitalize on our fears and use high-pressure tactics to get us to buy. Here’s the antidote to fear-based marketing and sales, which is building a business that puts trust first.