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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
Your Guide to Marketing a Service Based Business
I encounter two types of service business owners when I talk about marketing. First, there’s the marketers. They’re always happy to be testing things out…
How To Ask for Client Testimonials
As a marketer with over 20 years of experience, one of my favorite programs I’ve ever worked on for clients has been telling their customer…
Five Service Business Advantages You Should Know
As a service business owner for 18 years, I’m a superfan of the business model. Numerous service business advantages enable individuals to build relatively simple…
The Different Types of Support for Entrepreneurs
Do you need a coach? To buy a program? Or just a regular massage? Support comes in many different forms for our business, but do…
Keeping Your Business Simple and Sustainable (A Check-In)
Simplicity and sustainability are the cornerstones of having a business without the BS and that works for you. But making plans and decisions that can…
Three Tips to Better Manage Client Expectations
As a service business owner, one major thing is make or break…how you manage client expectations. The harsh reality is that poor or strained communication…
Leadership Fundamentals for a Successful Agency
Building a successful agency requires a lot of different skills. Especially leadership skills. But which ones do you need to focus on? Which ones make…
The Growth Path for Micro Agency Owners
Every business owner knows that growth is never linear. Sometimes, it’s so far from a straight line that you wonder if you’re doing something wrong.…
Myths of the Micro Agency
Like every business model out there, the micro agency is subject to a wide variety of myths that are total and complete BS. In this…