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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.

No Tricks, Just Trust: Build Strong Client Relationships That Stick

No Tricks, Just Trust: Build Strong Client Relationships That Stick

Running a service-based business? Then clients aren’t just part of the deal—they are the deal. And if you want to keep them coming back (and…

Enough Already: Making Money with Meaning for Solo Service Business Owners

Enough Already: Making Money with Meaning for Solo Service Business Owners

Making Money with Meaning for Solo Service Business Owners By Maggie Patterson All opinions in this post are my opinions and mine alone. You can…

Boring Is Better: Building the Business You’ve Always Needed

Boring Is Better: Building the Business You’ve Always Needed

Building the Business You’ve Always Needed By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our full…

Your 2025 Guide to Lead Generation for Service Businesses

Your 2025 Guide to Lead Generation for Service Businesses

The economy’s rollercoaster ride in recent years has reshaped lead generation for service businesses, forcing a shift in strategies to adapt to new challenges and…

Pivot or Persist? How to Plan Your Business’ Next Chapter

Pivot or Persist? How to Plan Your Business’ Next Chapter

Running a business means constantly adapting. What worked last year—or even last month—might not cut it anymore. Markets change, client needs shift, and your goals…

Forget Crystal Balls: Real Strategies for Future-Proofing Your Agency

Forget Crystal Balls: Real Strategies for Future-Proofing Your Agency

You don’t need a crystal ball—or a perfect five-year plan—to build a thriving micro agency. Those shiny, overcomplicated strategies often create more stress than success.…

joining a mastermind

What is a Mastermind, Anyway? (What You Need to Know About Joining a Mastermind)

If you’ve been in the business world for over a hot minute, you’ve probably heard people discussing joining a mastermind. However, if you’ve never been…

Planning Without the BS: How to Prep for the New Year Without Wasting Time

Planning Without the BS: How to Prep for the New Year Without Wasting Time

When planning for the new year, we’ve all been sold the same tired formula: big, bold goals, detailed action plans, and endless hype about setting…

The Role Reset: Defining Your Position in Your Micro Agency

The Role Reset: Defining Your Position in Your Micro Agency

Do you ever wonder, “What should I be doing as the owner of a micro agency?” Initially, you’re doing it all—client work, admin, sales—but as…