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Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
The Real Deal: What It’s Like to Work With Me
Have you ever signed up for one of those business coaching programs that promises to be “the only system you’ll ever need”—only to realize that…
Increase Your Income: No Sleazy Shortcuts, Just Solid Strategy
Predictable revenue may not have the adrenaline rush of a six-figure launch or the instant gratification of a viral moment. But here’s the thing—boring businesses…
Why Core Values Are Important: Land the Right Clients, Lose the Wrong Ones
Have you ever wondered why some clients feel like an absolute dream… and others make you question every life choice that led you to this…
How Services Sidekick Helped Brenda Cadman Create a Sustainable, Well-Priced Offer Suite
In 2024, Brenda Cadman—a Canva Verified Expert with over 25 years in the marketing industry—was at a crossroads. While she had built a thriving business…
How Selling Strategy Helped Emily Gertenbach Work 10% Less While Earning More
Emily Gertenbach, owner of e.g. creative content, specializes in creating content and stress-free SEO strategies for corporate B2B clients. In 2023, Emily’s business was in…
The Power of a Micro Niche (Because “Just Pick a Niche” is Lazy Advice)
You know that feeling when you tell someone what you do, and their response is… vague confusion? That’s what happens when your niche is too…
The Truth About Your Offers (And How to Get Them Right)
Most advice about creating offers is a ticking time bomb for your business. It’s made for businesses that look nothing like yours, churned out by…
The Strategy Stack: How to Actually Sell Your Services
The Strategy Stack: How to Your Services By Maggie Patterson All opinions in this post are my opinions and mine alone. You can view our…
No Tricks, Just Trust: Build Strong Client Relationships That Stick
Running a service-based business? Then clients aren’t just part of the deal—they are the deal. And if you want to keep them coming back (and…