Get BS-free insights to help you build a simple and sustainable service business.
Direct to your inbox on Wednesdays
Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
Planning Without the BS: How to Prep for the New Year Without Wasting Time
When planning for the new year, we’ve all been sold the same tired formula: big, bold goals, detailed action plans, and endless hype about setting…
The Role Reset: Defining Your Position in Your Micro Agency
Do you ever wonder, “What should I be doing as the owner of a micro agency?” Initially, you’re doing it all—client work, admin, sales—but as…
Boost Efficiency with AI While Keeping Your Integrity Intact
AI is the buzzword of the year—maybe the decade—and it’s showing up everywhere. Chatbots that answer your clients’ questions at 3 a.m., tools promising to…
The Massive Lie of Easy and Effortless Lead Generation
If I had a dollar for every time I saw an ad promising ‘leads on autopilot,’ I’d probably be sitting on a beach somewhere instead…
Small Agency, Big Impact: How Katie Holt Grew Smart Girl Digital on Her Terms
Katie Holt, CEO of Smart Girl Digital, was at a business crossroads in late 2021. After years of freelancing and consulting, she had landed her…
The Corporate Sales Disconnect (and How the Scale Sharks Get It Wrong)
Let’s talk about the Corporate Sales Disconnect. This is where big-name entrepreneurs swearing by 10-step funnels and quick-win tactics, claim they can teach you to…
Smart Packaging: How to Make Your Services Sellable
One of the things that drives me absolutely nuts about packaging services is how overcomplicated people make it. Seriously, why does everything have to be…
Leadership is Hard as Hell: Competence is Your Best Asset
You know what no one tells you about leadership? It’s hard as hell. I’m not talking about those glossy “just delegate and disappear” fantasies sold…
Best-Case Scenario Productivity vs. Reality: The Missing Margin
You know that feeling when you start the week thinking, “This time, I’ve got it! I’m going to crush this to-do list,” by Friday, you’re…