Get BS-free insights to help you build a simple and sustainable service business.
Direct to your inbox on Wednesdays
Check out our deep dive essays (and podcast episodes) diving into the online business status quo with actionable ideas designed to cut the BS.
Set Your Business Boundaries: Stop Letting Clients Walk All Over You
You built your business for freedom, not to be at your client’s beck and call. So why are you still checking emails at night and…
Reinventing Her Business: How Natalie Taylor Went from Conversion Copywriter to Membership Business Consultant
Natalie Taylor had been a successful conversion sales copywriter for seven years, working with online launches and strategy. She had a secure client base, a…
From Managing to Leading: How Katie Elzer-Peters Built a More Sustainable Micro Agency
When Katie Elzer-Peters, CEO of The Garden of Words, joined the Micro Agency Mastermind in late 2022, she was navigating major business transitions. With a…
The Real Deal: What It’s Like to Work With Me
Have you ever signed up for one of those business coaching programs that promises to be “the only system you’ll ever need”—only to realize that…
Increase Your Income: No Sleazy Shortcuts, Just Solid Strategy
Predictable revenue may not have the adrenaline rush of a six-figure launch or the instant gratification of a viral moment. But here’s the thing—boring businesses…
Why Core Values Are Important: Land the Right Clients, Lose the Wrong Ones
Have you ever wondered why some clients feel like an absolute dream… and others make you question every life choice that led you to this…
How Services Sidekick Helped Brenda Cadman Create a Sustainable, Well-Priced Offer Suite
In 2024, Brenda Cadman—a Canva Verified Expert with over 25 years in the marketing industry—was at a crossroads. While she had built a thriving business…
How Selling Strategy Helped Emily Gertenbach Work 10% Less While Earning More
Emily Gertenbach, owner of e.g. creative content, specializes in creating content and stress-free SEO strategies for corporate B2B clients. In 2023, Emily’s business was in…
The Power of a Micro Niche (Because “Just Pick a Niche” is Lazy Advice)
You know that feeling when you tell someone what you do, and their response is… vague confusion? That’s what happens when your niche is too…