![TrustDNA Reverse text that reads "TrustDNA"](https://bsfreebusiness.com/wp-content/uploads/2021/04/TrustDNA-Reverse.png)
The status quo of online business using fear, shame and manipulation to make bank is pure poison.
The antidote is trust.
In the simplest terms: trust is “someone or something you have confidence in".
That's exactly what you want people to have in you and your business.
Taking a trust-first approach is a proven, BS-free way to build a simple and sustainable
service business.
What is
![TrustDNA Wordmark w Background text that reads "TrustDNA"](https://bsfreebusiness.com/wp-content/uploads/2021/02/TrustDNA-Wordmark-w-Background.png)
TrustDNA is the method for building a trust-first business.
![Trust Cores_2 trust dna cores](https://bsfreebusiness.com/wp-content/uploads/2021/08/Trust-Cores_2.jpg)
While this is a method, it isn’t a cookie-cutter solution. It’s a starting point for focusing on trust in your business. It's a way to bake it into everything you do with your marketing, sales, and service.
Breaking Free
From the Status Quo of Online Business
![SBB About Teal Mark 1 faded blue line](https://bsfreebusiness.com/wp-content/uploads/2020/08/SBB-About-Teal-Mark-1.png)