The status quo of online business using fear, shame and manipulation to make bank is pure poison.
The antidote is trust.
In the simplest terms: trust is “someone or something you have confidence in".
That's exactly what you want people to have in you and your business.
Taking a trust-first approach is a proven, BS-free way to build a simple and sustainable
TrustDNA is the method for building a trust-first business.
While this is a method, it isn’t a cookie-cutter solution. It’s a starting point for focusing on trust in your business. It's a way to bake it into everything you do with your marketing, sales, and service.