What It Actually Took to Revenue Reset My Own Business

Have an idea on Monday. Launch it on Tuesday. Make $50k  by Friday without breaking a sweat, and then cue the celebration post about how easy it was.

Meanwhile, when I created my 1:1 consulting offer called Revenue Reset, I spent months answering the questions “just launch it” skips: Who’s buying? Why this offer? At what price? And how do I get it in front of them? You know, the entire strategic underpinnings

You know, the entire strategy that gets left out of the “I made $50k by Friday” story.

My real-life version? 13 clients booked into Revenue Reset over the last year, bringing in a solid chunk of revenue during a time I was making a pivot away from corporate work. 

So let’s get into what the celebration post skips: the decisions, the second-guessing, and what went into making Revenue Reset something clients wanted to buy and I wanted to deliver. I’m dishing up the whole behind-the-scenes story.

This is the first episode in a new series about making changes in your business: what to change, how to make it happen, and all the decisions between “I can’t keep doing this” and actually doing things differently.

In today’s episode, I’m taking you inside my own Revenue Reset: how I turned work I’d been doing for years into a new 1:1 consulting service, booked 13 clients this year, and made it possible to stop working with corporate clients in 2026.

I’m sharing the decisions behind those results. What I packaged. How I priced it so I could pay myself well without overloading my calendar. And how I booked clients in a way I could repeat.

If you’re thinking about raising your prices, replacing a revenue stream, or packaging the work clients keep asking for, you’ll hear how one decision shaped the next one. 

Because “I’ll just add a new offer” sounds simple until you have to figure out whether people will buy it, whether the numbers work, and whether you’ll still want to deliver it six months from now.

I’m walking you through all of it, including the “have I made a stupid decision?” moment when I finally put it out into the world.

The Strategy Stack: Every Decision is Connected 

This episode is going to be a little meta: I used the same process I take Revenue Reset clients through to reset my own business. That process is built around my Strategy Stack framework: people, positioning, packages, promotion and pricing.

I created the Strategy Stack because for years I’d see people trying to fix pricing but not looking at the underlying factors, or working on packages but overlooking the needs of their clients or what problems they would pay to have solved.

Unfortunately, these strategic foundations easily get dismissed as “business basics,” like you sort them out once and move on to more important shit.

But the reality is that over time your clients change. The market changes. What you want from your business changes. The decisions you made three or five years ago need time and attention. 

The Strategy Stack helps you figure out where to focus, because the most obvious problem isn’t always the one you need to solve first.

• You’re not booking enough work, so you decide to do more marketing. But do potential clients understand why they’d choose you?
• People question your price, so you consider lowering it. But does your package communicate the value of the work—or read like a shopping list of tasks?
• You can spend months tweaking posts and prices while the issue underneath goes untouched.

Ultimately, the Strategy Stack gives you a way to work through those decisions in order, starting with who you serve and what they need. That informs your positioning and packages, then how you promote and price the work.

All of those layers HAVE to work together. A package that needs a constant stream of new clients comes with a marketing commitment. A price that requires you to carry too many clients comes with a delivery problem.

Inside Revenue Reset, we start with your priorities: what you need to earn, what you can handle, and what you want to change. Then we work through the Strategy Stack with those priorities guiding every decision.

That’s what I did in my own business. I knew adding 1:1 services could help me replace corporate revenue. But I needed to work through what I’d sell, how I’d deliver and price it, and how I’d get it booked—without loading myself up with commitments that defeated the whole point of stepping away.

Priorities: Getting Specific About What Had to Change and Why 

Going into this process, I knew I wanted to add a new 1:1 consulting offer to my lineup, as I already had two masterminds and the Squad. I’d already ruled out doing intensive done-for-you work, and the idea of yet another leveraged one-to-many offer.

It was clear to me that adding a consulting offer would give me a new way to book revenue throughout the year, but it had to replace a chunk of revenue coming from corporate work so I could move toward a simpler business.

Clarifying my priorities gave me criteria for the decisions ahead. The service needed to generate meaningful revenue at a client volume I could sustain. It needed to fit alongside the programs I already delivered. And I needed to want to keep doing it for not just months, but years to come. 

Because I could easily have created a service that easily sold and gave me a whole new set of commitments I didn’t want, like a packed calendar or a package that only worked financially if I kept taking on more and more clients.

I kept coming back to my priorities as I built the offer, and I do the same thing when I’m working with my clients. Together, we look at salary, capacity and priorities, and develop your Revenue Reset Plan. That gives us a reference point as we work together so you don’t end up making decisions you live to regret later. 

Positioning: Turning Up What I’d Been Toning Down

Then, I had to look at how I was talking about BS-Free Business and where this new offer fit.

“I help service business owners with offers, pricing and marketing” could describe me OR someone who discovered service businesses six months ago and started talking about them. The market is FULL of people claiming to do that.

A basic “I help” statement tells you what’s on the menu. It gives you very little reason to trust or choose me.

Meanwhile, I knew my potential clients are so sick of bullshit. They’ve heard enough tired AF business advice, so  I needed to show them how I think. What I notice after 25 years of client work. What I question before recommending anything. When I’ll say, “Adding another offer isn’t going to solve this.”

That meant making my countercultural approach more explicit: you can want more money without wanting a bigger business. That shapes how I help clients package their services, price their work and decide where to spend their marketing time. (And if you want someone who’s all about scammy tactics and scale, I’m not the consultant for you.)

Hiring a consultant means bringing someone else’s judgment into your business. I wanted potential clients to understand mine before they decided to book a consult call. (I’ll share more on this when I talk about promotion!) 

For Revenue Reset, that positioning shapes everything from how I talk about the service to what happens when a client brings me a decision they’re struggling with.

Another part of the positioning work was dealing with my own hesitation around sharing client results.

I’ve spent a lot of time calling out bullshit income claims. You know, big revenue numbers with no context. Exceptional results presented as if everyone should expect them.

That’s made me hesitant to own the results I help my clients get.

Clients have raised their prices, increased their revenue, paid themselves more and reduced their workload through our work together. Those results deserve to be part of the conversation.

But I agonized over “more money, less stress” as the promise for Revenue Reset.

Was it too much? Did it sound like the same shit I criticize? 

I spent some time looking at what was behind it. We work on pricing, profitable packages, delivery and promotion. We make decisions about capacity and commitments. More money and less stress are outcomes that work can support and that my clients have experienced.

I still need to be specific about what changed, give the context, and be honest that results vary. But being careful with claims doesn’t mean I need to make my work’s value invisible. (And this is true for most of my clients; they love to underplay their contributions to their client’s results.) 

That was part of my reset too: getting more comfortable saying, “Yes, I helped with that.”

Even as someone who works with clients on positioning, I STILL had to decide what deserved more attention and how strongly to push my perspective.

When you’re close to your work, everything comes with context. You can explain the nuance for twenty minutes and still leave someone wondering, “Okay, but is this what I need?”

That’s why, in the Positioning Reset, we spell out what you want to be known for, pull together the receipts to back it up, and get specific about why someone would choose you over everyone else saying they do the same thing. And yes, I did that all for myself before actually getting into the weeds of the packaging and pricing.

Packaging & Pricing: Turning Proven Work Into a Profitable Offer

Revenue Reset came from work I’d already done with 1:1 clients for years.

I had the experience and an approach. I needed to formalize it into a service people could understand, want and ultimately buy.

The opportunity was already buried inside my business, and I see this with a lot of my clients. The offer already exists; it’s just not formalized or systematized. 

Right now, you may have something you do within larger engagements that could become its own service. Or an approach you use repeatedly but have never formally packaged. A process that needs to become a framework. 

When you’re doing the work all the time, it’s easy to overlook what’s there or not see its value.

In my case, recognizing the opportunity was just the start. I spent a lot of time defining the structure, scope, delivery and pricing. This was probably the part that took the most work. My priorities help shape some very practical decisions.

Revenue Reset is a six-month engagement because I want to be there when you actually start selling and delivering the work.

That’s when the questions change. A potential client asks for something outside the package. You send a proposal and start second-guessing the price. You run a campaign and wonder whether to stick with it or change direction.

Much like I experienced working on my own reset, you need time to make the decisions, build what you need, and work through what happens when you use it, all while you’re still running your business.

Pricing meant doing the math on a six-month commitment. As I booked clients, their timelines would overlap, and I needed enough room to get into each person’s business, help them make decisions and support them through implementation.

So I worked through three questions:

• How much revenue did this service need to bring in?
• How many clients could I realistically support at once?
• How much time would each person need over six months?

This is where the Strategy Stack came together. The people and their needs shaped the service. My positioning communicated my approach. And the package, delivery and price had to make sense together.

The price needed to reflect the work involved and bring in meaningful revenue at a client volume I could sustain.

If the numbers only worked by taking on more clients than I had room for, the price needed another look. I wasn’t going to magically find more capacity.

With my clients, inside the packaging and pricing part of Revenue Reset, we do all of that and more… develop the packages, pricing model and delivery plan around your goals, capacity and client demand.

I help you see where scope and price don’t line up, where an offer demands too much of you, or where existing expertise could become a stronger service. Then we turn those decisions into something you’re excited to sell and deliver.

Because a package can sell well while creating a big old problem behind the scenes. Every yes might add more work than you accounted for. Or the price may only support your income goals at a volume that leaves you exhausted.

Promotion: Turning Trust into Booked Clients 

Finally, I needed a repeatable way to fill spots throughout the year, aka promotion.

I wanted to be able to say, “I have two spots to fill,” and know what to do to book them. I wasn’t interested in giving myself a huge marketing project every time I had room for a client, as my other programs require launches at different times during the year.

When considering how I would get this offer in front of my potential clients, I considered a lot of things but ultimately landed on creating a private podcast, the BS-Free Briefing. 

As a long-term podcaster, I know a lot of my best clients have listened to my show for months or years, and this private podcast would give me a way to share some of my thinking around the current market in a slightly different way. Plus, I know you all are nosy and want to know what’s really working right now for other service business owners.

My initial plan for the private podcast was a handful of episodes, but I quickly realized that dropping a monthly episode gave me a way to keep that conversation going and share my thinking as the market changes.

The majority of people who’ve ended up booking Revenue Reset this year signed up first for the private podcast. It’s a fast track to getting familiar with how I think, how I approach service businesses, and what I recommend when the standard advice doesn’t fit.

Then, throughout the last year, I ran three email campaigns, each with a different angle.

• The first introduced Revenue Reset: here’s the service, who it’s for, and how we can work together.
• The next focused on the need for a new plan for 2026. It connected the work to decisions people were making about the year ahead.
• The third was about feeling over it in your business. You have clients and revenue, but you’re tired of how it all works and need to figure out what to change.

Same service. Different reasons someone might be ready to consider it.

That’s where the positioning work became useful. I could connect Revenue Reset to what people were experiencing instead of sending another version of “Hey, I have a client opening.” 

The Briefing kept the conversation going between campaigns. The campaigns helped people connect my approach to something they wanted to change and invited them to work with me on it.

And yes, when I started putting this out there, I had the “Is this going to work, or have I made a stupid choice?” moment. (And this is why once my clients start doing this process, they have me on speed dial, as experimenting is how you learn what’s really going to work.) 

What really helped me was sticking to the plan and remembering what I knew about trust and relationships. People weren’t going to decide to work with me just because I was available. I needed to keep showing my approach, talking about the work, and giving them reasons to consider it. I needed to stay in conversation with them, and most of all stay relevant to what they’re dealing with on a day-to-day basis. 

Also, as I ran the campaigns, I spent a lot of time analyzing what it actually took to fill spots: 

• How many eyeballs were on the offer? 
• How many consults were booked? 
• What was my close rate? 
• Where were those people coming from?

At the start, my close rate from booked consults was 100%. But as I did more marketing and reached people less familiar with my work, it dipped.

That gave me important context. The offer hadn’t suddenly stopped working. I was having conversations with people who didn’t have the same history with me.

It also meant I couldn’t plan around closing every consult. As I reached more people, I needed to account for that difference and look at how I was helping them get familiar with my approach before we talked.

That’s why I look at close rate alongside lead source. The percentage tells me what happened. Knowing who was booking and where they came from helps me understand why.

Measurement continues to be a work in progress, but it gives me a solid foundation for planning the next campaign, which I’m starting right about now. I can look at what happened, repeat what worked, and investigate what didn’t. 

That’s the strategy behind any promotion: building trust over time, running campaigns that give people a reason to consider the service, and tracking enough to understand what gets clients booked.

Inside the Promotion Reset, we build your Marketing Momentum Map around those same questions. And that doesn’t mean a podcast or email. For a lot of clients, we’re focusing on getting a referral system in place, building relationships with potential collaborators and finding ways for them to reach potential clients without being chronically online. 

At the heart of the  Marketing Momentum Map is answering the questions:

• How will you get in front of new potential clients? 
• Where will potential clients see your expertise in action?
• When and how will you invite them to buy?
• Which marketing activities can you repeat each month?
• How will you track what leads to inquiries and booked clients?

Then I help you develop the pieces and make adjustments as you use them.

You have a way to sell your work that you can return to, and information to help you decide what needs attention, instead of letting one slow week or month send you into questioning the whole damn business.

13 Clients Later: The Results and the Reality

I decided in June to create Revenue Reset. The first clients booked in October. Those months in between were spent doing the work you’ve heard about in this episode: turning years of experience into a service that could support me financially and fit the business I wanted to run.

In the last year, I’ve booked 13 clients. That’s meaningful revenue, and it’s helped me put corporate work on hold and keep it there.

But knowing this process inside out didn’t mean I sailed through it.

Positioning my own work felt squishy. And when I finally put the offer out there, I still had the “Have I made a stupid decision?” moment.

I got help with my own reset, too. This is my profession, and I still needed someone else to review my business with me. Being good at this work doesn’t mean you can see everything when you’re stuck in the middle of it.

Going through it myself reinforced why Revenue Reset includes support through implementation. Making a decision is one thing. Following through when money, relationships and old habits are involved is another story. 

One client, for example, had a returning client ask about a project based on how they’d worked together the year before. Since then, she’d changed her process and pricing.

She wanted to work with them again. But she also needed to bring the project into her new way of working. That’s exactly the kind of moment when “I’ll do it the old way just this once” starts sounding reasonable.

Together we worked through how to explain the changes and structure the project around her current process and pricing.

That’s always going to be part of the work. We develop your positioning, packages, pricing and marketing, then work through what happens when you use them. What needs adjusting? What needs more time? Where are you about to agree to something you wanted to stop doing?

Your reset has to hold up when an actual client wants to hire you. That’s when the decisions we’ve made need to become the way you do business.

Ready to Put Your Own Business Through a Reset?

You’ve probably had a running commentary in your head while listening.

“I need to do something about my lead offer.”

“I’ve been meaning to raise that price.”

“I could sell that work separately. Clients already ask me for it.”

Then you get back to client work, and it all stays on the “I’ll deal with it when things calm down” list.

You’ve probably thought about this plenty. The question is what to change first, how it affects everything else, and how you’ll follow through while you’re still doing your client work. 

That’s where another set of eyes helps. Remember, I got help with my own reset, too. I do this work for a living, and I still needed someone outside my business to help challenge me on my decisions and, frankly, my bullshit 

So, if you’ve been listening and thinking, “I need to do this in my business,” I’d love to work with you.

Bring me the offer you keep meaning to change, the work you want to package, or the “I know something needs to shift, but I can’t see how” situation.

Inside Revenue Reset, we spend six months working through those decisions and getting them into practice. I’m in there with you, developing your positioning, packages, pricing and marketing, and helping you adjust as you use them. When I say it’s hands-on consulting, I mean it! 

You bring the business you’ve already built. We figure out how to make it work for the next chapter of your life and business.