How Services Sidekick Helped Brenda Cadman Create a Sustainable, Well-Priced Offer Suite

In 2024, Brenda Cadman—a Canva Verified Expert with over 25 years in the marketing industry—was at a crossroads. While she had built a thriving business and a substantial revenue stream through Canva’s affiliate program, she recognized the inherent risk in relying too heavily on a single external source of income—one she didn’t control.

“Things change when you rely on other businesses for your source of income, and you suddenly realize you’re in a very vulnerable position. That’s when I reached out to Maggie,” Brenda shared.

She knew she needed to diversify her revenue streams and refine her consulting and course offerings. But she wasn’t looking for a coach to push her through a rigid framework—she wanted a consultant who could provide objective insight, validate her ideas, and help her prioritize strategically.

Finding the Right Fit: A Consultant, Not a Coach

Enter Services Sidekick — a consulting offer designed to fill the gap between a one-time session (where you spend all your time giving the background) and needing to make a long-term commitment to working with a coach or consultant— and Maggie, whose expertise and structured support became a game-changer for Brenda.

With Maggie’s expertise as a consultant and Services Sidekick’s structured, flexible support, Brenda finally had the strategic sounding board she needed to move forward confidently.

Clarity, Confidence, and Simplification

Through a combination of monthly calls and on-demand Voxer support, Brenda was able to streamline her services, eliminate unnecessary complexity, and create a pricing structure that truly reflected her expertise.

“Sometimes I overcomplicate things, and Maggie helps me focus. She’s incredibly nuanced in how she evaluates things, and our dialogue isn’t prescriptive—it’s always a conversation,” Brenda shared.

With Maggie’s support, Brenda:

• Refined her service offerings into a straightforward, structured suite of offers.
• Simplified her pricing model, ensuring she was properly compensated.
• Gained confidence in her decision-making, eliminating second-guessing.

“There were so many variations of package possibilities, but now I have a suite of offers I’m very comfortable with. It feels clear now, and I no longer question if something is missing. My offers are accessible, fairly priced, and I feel properly compensated for my expertise.”

Fast, Flexible Feedback When It Matters

One of the most valuable aspects of Services Sidekick for Brenda was getting quick, strategic input without waiting for a scheduled call.

“By the time I come to Maggie, I often already know what I want to do. I just need validation from someone who understands my business. Sometimes, I just need a one-minute answer, and with Voxer support, I get it without the hassle of scheduling a meeting. That kind of access is invaluable.”

The Right Support for the Right Stage of Business

For business owners considering Services Sidekick, Brenda emphasizes knowing what type of support you really need.

“If you’re looking for a sounding board, a way to refine what you’re working on, and someone to help you validate and fine-tune your decisions, then it’s an exceptional service offering.”

Brenda’s experience proves that the right consultant can make all the difference. With Services Sidekick, she could refine her strategy without reinventing the wheel, allowing her to build a more sustainable, profitable business confidently.