Truth?
What’s out there for service providers who want to grow a business is a lot of cookie-cutter bullshit. It all sounds the same and offers up the same solutions, with zero nuance or understanding of your unique situation.
This basic business guidance does little to move you and your business ahead.
Having mentored over 100+ service providers over the past five years, there are a few common things that come up over and over.
People feel like their income is capped.
They’re tired of being stuck in doer mode.
Or giving strategy away for free.
Most of all, they want clients that value AND are willing to pay them.
That's where
comes in.
Why Strategy?
For years I worked as a freelancer with corporate clients, and while things were going well but...
I didn’t raise my rates for eight years. I always charged by the hour, and I kept bumping up against three big things:
Giving Away Strategy for Free
Busting my ass to create proposals and giving way strategy for free. I can’t even tell you how many times potential clients walked away with thousands of dollars of free work that they were able to put into action.
Being the Implementor
I had great relationships with my clients, but I was the doer. Every time they’d bring in an outside consultant to do the strategy part I’d die a little inside. I was watching them pay other people when they could have been paying me.
Clients Who Didn’t Value Strategy
There’s nothing wrong with tactical execution, but doing it without a strategy is a freakin’ nightmare. My quality of clients greatly improved as soon as I started taking a strategy-first approach to everything I do.
Selling the Strategy Changed Everything for Me and My Business
I started selling the strategy as the first step in any work I do and I’m not even exaggerating a little bit when I say it changed everything.
My quality of clients improved as I was only working with people who valued strategy.
I got paid for strategy and saved literal days of my life by not having to write proposals that would go nowhere.
I had stronger client relationships where I was seen as the expert and my input was trusted and most of all, respected.
Clients got better results as everything was rooted in the strategy, not random acts of marketing.
And yes, I made more money. I’m not going to guarantee that’s going to happen, because income claims aren’t my style. The truth is people will pay way more for strategy than execution, period.
In the Sell the Strategy® intensive, I share my proven method to help you put strategy first in your offers. Get paid for your experience and strategic thinking so you can reach your goals.
Best of all, I'm a consultant, not a coach, so it's all about action when you work with me. Instead of taking a six-month group program to figure this out, we'll get this done in 60 days or less.
Who Is This For?
Established freelancers, creatives, consultants, and agency owners who want to lead with strategy.
The Sell the Strategy® approach works for selling services to corporate clients and to other entrepreneurs.
Your strategy offering can be packaged in countless ways including from audits to playbooks to intensives. The possibilities are endless when you nail down what your clients value along with the strategic thinking they need to be successful.
THE
approach
Sell the Strategy® is a proven approach I’ve been using for years with my one-to-one clients. Now, I’ve packaged it in a streamlined format to help more service business owners step into strategy.
1. Product
2. Position
We’ll map out your specific strategy offering based on your skills, talents, processes and target market.
Next, we’ll work together to carve out a unique value proposition for this product so you can sell it with ease.
3. Price
4. Promotion
Using my proven strategy we’ll determine the pricing for your offer including your intro price and pricing capacity.
Finally, we’ll design a simple and sustainable marketing plan for your new strategy offer.
5. Prepare
Last, we'll prepare to launch with a simple sales, onboarding and delivery process.
THE
approach
Sell the Strategy® is a proven approach I’ve been using for years with my one-to-one clients. Now, I’ve packaged it in a streamlined format to help more service business owners step into strategy.
1. Product
We’ll map out your specific strategy offering based on your skills, talents, processes and target market.
2. Position
Next, we’ll work together to carve out a unique value proposition for this product so you can sell it with ease.
3. Price
Using my proven strategy we’ll determine the pricing for your offer including your intro price and pricing capacity.
4. Promotion
Finally, we’ll design a simple and sustainable marketing plan for your new strategy offer.
5. Prepare
Last, we'll prepare to launch with a simple sales, onboarding and delivery process.
How the Strategy Intensive Works
This is a two-hour intensive (with implementation support) where we work together on the four foundational elements of your strategy: product, position, price, and promotion.
This is delivered as an intensive because you don’t need another course or a six-month group program. We'll have this done and ready to go in a matter of days, not months so you're ready to sell the strategy.
Here’s how it goes down:
Before:
The STS Prep Plan
We schedule your session, and then you get the STS Prep Plan to fill out. This will help me get up to speed before our intensive so we can jump in right away.
During:
We Get Down to Business
We’ll do a two-hour session on Zoom to map out the four elements of your Sell the Strategy® plan.
After:
Your Sell the Strategy® Action Plan
Right after our call, I go away and prepare your STS Action Plan which is a document detailing your product, position, price and promotion. It'll give you what you need to put this into immediate action.
FoLLOW-UP:
Implementation Support
After your STS session, you'll get support for the next 45 days as you execute on your plan. This includes two 30-minute follow-up calls and Voxer support in between calls. Plus, I'll review any copy or supporting materials to ensure you're positioning your offer in the most impactful way.
Meet Maggie
Services businesses are my business. I work exclusively with freelancers, creatives and agency owners to help them build simple, sustainable businesses. When you work with me, you get my brain on your business, which includes over 20 years working in service businesses, 15 of which have been spent running my own businesses. (Plus, my professional prowess is in marketing, copywriting and PR.)
Let's Get Strategic
Are you ready to Sell the Strategy® ?
I can’t wait to work with you.
Sell the Strategy® Intensives are now booking at the price of $2500.
Once you book your session, watch for an email with a link to schedule your call and to get started with The Prep Plan.
Currently booking for Spring 2025.
Got Questions?
If you have questions, I'd be happy to chat with you. Feel free to Voxer me at @magspca, DM me on IG @bsfreebusiness or you can book a call below.
