The Reset Era: The Plan You Need for 2025 and Beyond

Let’s be real: 2025 has been a hot mess on many fronts.

It’s exhausting being a human—let alone a business owner—right now.

Everything feels heavier. And honestly? Harder than it should. Meanwhile, you’re doing the work. Showing up for your clients. Keeping your business steady.

On the surface, things are fine. But underneath? There’s tension.

Leads are slower. Clients feel more cautious. And the strategies that used to click? They’re landing differently, or not at all. (And if you’re not feeling this…you’re worried this is going to happen at any moment now!) 

You’re not imagining it. A lot has changed. But the advice we’re still being given? It hasn’t.

In this episode, I’m sharing what it looks like to meet this moment and reset your business strategy so it actually works for you in the world we’re in now.

Let’s just start with the obvious:  We’re all dealing with a specific kind of whiplash right now.

On one hand, everything feels uncertain. The economy is weird. The headlines are one crisis after another.

People are more cautious. Everyone’s tired. There’s a heaviness in the air we’ve all been carrying for years now.

And on the other hand? You still have to run a business. You’ve got bills to pay.
Groceries cost more than ever.

And no matter how overwhelmed you are, your clients still need deliverables. Your inbox doesn’t answer itself. And the rent or mortgage? Still due.

This is the tension we’re all living with.

Even if your business is technically “fine,” it still feels harder right now.

You’re still getting clients. Still delivering great work. Still hitting your deadlines (most of the time).

But things feel….OFF. 

You’ve been at this long enough to spot the signs, and you’re paying attention.

Nothing’s falling apart, but the shifts are real. Shifts like: 

• Fewer leads or referrals are showing up without prompting.
• Potential clients are taking longer to make decisions.
• More price sensitivity or smaller project scopes.
• Long-time clients are hitting pause or pulling back
• Marketing tactics that used to click? Crickets.

And you have this sense that momentum has slowed, even if you’re still booked and busy.

This isn’t about being dramatic or making you freak the fuck out. But we do need to talk about it. Because no one else is.

Too much of the advice out there is pretending everything’s the same. You can't just keep doing what you’ve always done and expect different results. 

But you know better. I know better.

I’ve been quietly resetting behind the scenes for the past year. Not blowing things up. Not chasing some big reinvention. If you’ve been around for the last year, it’s probably been so subtle you’ve not even noticed! 

But step by step, I'm realigning my strategy, my offers, and my energy with what actually makes sense now.

So what I’m talking about isn’t theory. This is what it looks like to adapt, without abandoning everything you’ve built.

If you’ve felt that low-key anxiety humming under the surface, that nagging feeling that something’s shifting, you’re not imagining it. You’re not alone either. This moment is different. Trying to power through, as if it were 2019 or 2022, won’t cut it in 2025.

This isn’t business as usual, and it’s definitely not the time for denial.

We need a different approach because we can’t afford to ignore the reality in which we’re operating.

It’s time for a reset. One that’s honest about your capacity, conscious of the climate we’re in, and rooted in the reality of how your business actually works.

Welcome to your Reset Era.

Outdated Advice in a Whole New Reality

It’s no secret that the majority of business advice isn’t meant for you as a solo service business owner, as it assumes you have more time, money and capacity than you likely do.

On top of that, celebrity entrepreneur advice out there right now is out of step with the realities of 2025: 

• “Build a scalable offer.”
• “Launch a low-ticket product and automate it.”
• “Hire a team and step into your CEO role.”
• “Post content daily and show up more.”
• “Just delegate.”

Honestly? It’s like these people are living in a fantasy land. They’re clinging to what used to work, shouting the same advice louder, and trying to convince the rest of us that it’s still 2021.

But here in the real world, things are different. The game has changed, and the longer we pretend otherwise, the longer we stay stuck.

→ The economy is unstable.
→ Buyer behavior has shifted.
→ Clients are cautious and slower to commit.
→ The algorithms are unreliable at best.
→ AI’s rise has made things faster, but not better or more human.
→ And trust? It’s fragile—harder to earn, easier to lose.

The reality is that we’re building our businesses in a different world, so the plan you’re following needs to change as well.

The “scale your way to freedom” fantasy? It’s over.

It doesn’t work for solo service providers, and it definitely doesn’t work in 2025. That playbook was designed for a different era, a different economy, and a different kind of business. Not yours.

Your Reset Era Is About Realignment, Not Reinvention

You can’t control the chaos around you, but you can build a business that stays steady, even when everything else is in flux.

That’s what the Reset Era is all about: building a business that fits your life, flexes with change, and holds strong, especially when the world doesn’t.

The Reset Era isn’t a rebrand. It’s not a productivity hack. It’s a choice to realign your business with your reality: your capacity, your goals, your life. By focusing on strategy, salary, and space from the Staying Solo Framework, so your business is designed for real life, not some fantasy version of it.

The Reset rests on three pillars:

• A strategy that reflects the reality of doing business in 2025 and beyond. 
• Salary that’s sustainable and supports your needs.
• Space because, without being capacity conscious, none of it works.

The best part? You don’t need to burn down your business. Honestly, that would be a waste of all the hard-earned lessons, decisions, and resilience that got you to this point. 

You’ve already built something solid. You’ve got the receipts: client wins, systems, experience, and stamina. You’ve kept things moving, even when things weren’t easy. (Looking at you, 2020.)

But here’s the truth: the business you built for 2020—or even 2023—might not be built for 2025.

Not because you’re doing anything wrong. But because the world has changed. Buyer behavior, client expectations, and visibility strategies, none of it works the way they used to.

Trying to operate like nothing’s changed? That’s where the friction builds. That’s where the fatigue creeps in. And that’s where resentment bubbles to the surface.

That friction shows up when you’re staring at your calendar, wondering how the hell you’ll fit everything in.

The fatigue hits when even simple tasks feel heavier than they used to.

And the resentment? That’s when you realize you’ve built something successful, but it’s squeezing the life out of you.

That’s where your reset comes in. A reset is a conscious pause. A decision to ask:

• What’s still working?
• What’s not?
• What needs to shift to make this business work: financially, mentally, emotionally, and practically?

Let me be clear: it’s not about starting over. It’s about realigning your business with your life, your goals, and your current reality, especially now that the old ways no longer feel dependable.

It’s about making decisions from a place of clarity and capacity, not pressure and panic. It’s about being proactive instead of reactive.

And no, it doesn’t mean everything needs to change. But something probably does.

The Reset Era is your invitation to make those changes —simply, strategically, and sustainably.

And in this series, we’ll walk through exactly how to do that

Over the next few episodes, we’ll talk about the core pillars of this reset:

• The Real Life Rule: Why your capacity isn’t the problem—you just need a plan that doesn’t expect a fantasy version of you
• The Sustainability Ceiling: What to do when things are “fine,” but you’re stuck and how space and systems can get you unstuck
• Wrong Plan, Wrong Fit: Why your current strategy won’t hold up in 2025 and how to rethink it for today’s climate, clients, and capacity
• Getting By Isn’t the Goal: What sustainable income really looks like and how to create a salary strategy that supports your life

This isn’t business as usual anymore. And you don’t need to pretend it is. You don’t need to keep pushing like everything’s fine.

You need a new plan, one that fits you. You need a reset. Let’s do it together.

The Reset Era: Earn More Without Doing More

A free training for solo service providers who are done pretending everything’s fine when it’s anything but. (Even if your business is totally fine!) 

In 15 minutes, I’ll show you:

• Why your go-to strategies might not be getting the same results—even if everything looks fine on paper.
• ​​Prioritize what gets you paid—not what keeps you stuck in bullshit busywork.
• The 3 levers that help you work less, earn more, and stop white-knuckling your way through the week.