Reinventing Her Business: How Natalie Taylor Went from Conversion Copywriter to Membership Business Consultant

Natalie Taylor had been a successful conversion sales copywriter for seven years, working with online launches and strategy. She had a secure client base, a steady income, and a well-established reputation.

However, by the end of 2023, she found herself at a crossroads—ready to pivot from high-volume writing to a more strategic role that utilized her expertise at a higher level. She turned to Services Sidekick and Maggie to navigate this significant career shift.

From Copywriter to Consultant

Despite loving writing, Natalie had reached a point of burnout from the sheer volume of work she was producing.

“I was doing zero marketing at the time. I had a full roster with work, making more money than I ever expected when I started. But I knew if I wanted to shift my business, I had to position myself differently, talk about myself differently, design new services, and find a new audience,” Natalie shared.

Making such a drastic change while maintaining financial stability was daunting. “It was freaky,” she admitted. “I was stepping away from what I knew worked into the unknown.”

Natalie’s ultimate goal was to reinvent her business and transition from a copywriter to a membership business consultant.

A Personalized, Structured Approach

Natalie had worked with Maggie before and trusted her guidance. Services Sidekick’s mix of monthly calls and on-demand Voxer support was exactly what she needed during this transition.

“I love that Maggie genuinely knows me. There are spaces where you can tell the person running it has no idea who you are, but Maggie holds onto details. She never has trouble remembering them, and that’s special to someone like me, who likes to feel seen,” Natalie explained.

Maggie’s direct but supportive approach was precisely what Natalie needed. “She’s very direct but never in a way that makes me feel less than. She also helps me take things less seriously when I need to. I take everything seriously by default, and having someone help me lighten up has been invaluable.”

A Complete Business Reinvention

Since working with Maggie, Natalie has undergone a complete business reinvention that includes:

• Transitioning out of high-volume copywriting and becoming known as a consultant for membership-based businesses 
• Designing an entirely new suite of service offerings at various price points and selling them successfully 
• Launching a podcast, Membership-Driven Business 
• Maintaining financial stability while reinventing her business

As Natalie explains, “I’m no longer ‘the copywriting person. There’s not one thing I offer that Maggie doesn’t know about or hasn’t given me feedback on. When I started the podcast, Maggie encouraged me to publish my episodes instead of overthinking. That confidence boost made all the difference. I created a new offering and sold 11 spots last year. It was incredible. I’m not quite where I want to be revenue-wise, but if you asked me if I’d go back to 2023 and the money I was making, I wouldn’t do it.”

The Power of On-Demand Business Support

Natalie’s most significant benefit in working with Maggie was navigating decisions quickly. “A million micro-decisions come after a big decision, and I don’t have to wait a month for feedback. I can send her a Voxer message and get her thoughts in a few days. That’s why I’m happy to keep paying for Services Sidekick—that ongoing support makes all the difference.”

With her revamped business model, Natalie ditched burnout, works less, and finally has time to enjoy her life and a good game of pickleball.

“You’re lucky to get a one-off call with someone who knows nothing about you at the price point of Services Sidekick.. But Maggie sees you, remembers the details, and helps you make smart decisions without losing nuance. She’s just good people. I trust her, and that’s what really matters.”