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The Messy Middle: Why Growth Feels So Damn Hard with Tressa Beheim
Do you know that moment when your agency is doing well on paper, has decent revenue, and solid clients are happy-ish, but behind the scenes, it’s total and complete chaos?
Your projects are 90% done. Your team is stretched too thin. You’re pretty sure your SOPs are a Google doc graveyard.
Welcome to the messy middle, where growing your microagency gets real fast.
In this episode, I’m sitting down with operations pro Tressa Beheim to unpack why the messy middle happens, and more importantly, what you can do to fix it.
During this episode, we cover:
- What the messy middle of agency growth really looks like (and why it’s not just you).
- The sneaky signs of operational overwhelm and how it’s quietly draining your time and energy.
- How a lack of margin is creating chaos in your day-to-day.
- When it’s not a team problem, it’s a process problem in disguise.
- The real reason your micro agency needs standards (and how they make delegation actually work).
- Two mindset shifts that will change the way you lead your micro agency, for good.
- How to spot what’s actually broken in your micro agency (and stop fixing the wrong things).
- A fresh take on your planning rhythm because your agency deserves more than a January reset.
About Tressa:
Tressa Beheim is the founder and driving force behind Simplify Now, where she serves as an operations manager and strategic partner for her clients. Leading a team of dynamic individuals, she is the go-to expert for entrepreneurs looking to streamline their operations and build their businesses.
Tressa combines the knowledge and business acumen attained through an MBA and years in various corporate positions, with nearly 15 years in the online world to help her clients execute their big (and small!) visions in the real world.
Tressa’s unique understanding of what’s happening behind the scenes and fresh insights into how business owners can make their businesses work for them focuses on helping owners stay in their zone of genius.
Links for this episode:
If the first half of the year felt like a blur, you’re not alone—and you don’t have to keep winging it. Join me for Mid-Year Momentum, a free planning workshop built specifically for micro agency owners who need a practical, no-fluff reset.
During this free session on June 16th, we’ll audit what’s working (and what’s not), cut through the chaos, and create a simple, strategic plan to carry you through the rest of the year.
No vision boards. No busywork. Just real support from someone who’s been deep in the agency trenches. Save your spot now.
I’m Maggie Patterson (she/her), and services businesses are my business.
I have 20+ years of experience with client services, am a consultant for agency owners, creatives, and consultants, and vocal advocate for humane business practices rooted in empathy, respect, and trust.
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