One Offer, 14 New Clients: Kim Cofino’s Revenue Reset

You need more revenue, so you create another offer. Now you’ve got more to promote, more to deliver, and the same stress about money.

Before you give yourself another damn thing to do, let’s look at what you’re already selling.

That’s where my client Kim Cofino and I started. We gave people a reason to join her existing program earlier in the year, and she booked 14 new clients during a time when she’d normally be waiting for her fall promo to bring in the money

In this episode, we’re unpacking the decisions behind that result and how you can spot opportunities to bring in more money without adding more to your already full plate.

Today, I’m joined by my client Kim Cofino, who supports instructional coaches in international schools through courses and hands-on mentorship.

Kim and I worked together inside Revenue Reset to take the pressure off her annual launch and simplify what she was selling. In our conversation, we’re getting into the decisions behind those 14 clients, what our work looked like in practice, and how it changed her summer—and her next launch.

We discussed:

• Simplifying a business overwhelmed by too many courses, offers, and marketing activities.
• Focusing on the flagship Thrive Coaching Certificate instead of creating more offers.
• Launching Summer Institute to generate revenue earlier and reduce reliance on one big annual launch.
• Refining sales pages, emails, and messaging to communicate the value of the program more clearly.
• Generating 14 early enrollments against an initial goal of three.
• Building greater clarity, confidence, and focus while making marketing work harder for the business.
  One detail from my conversation with Kim: she hoped for three new clients after the changes we made. 

Three would have taken some pressure off. But she booked 14 and went into the fall promotion knowing she already had a group of people she was excited to work with.

By restructuring how she promoted the offer, she created more opportunities to bring in income, reduced pressure around each launch, and, in the case of her spring promo, changed how she spent her summer.

Whatever services you offer, giving people more chances to work with you throughout the year gives you more chances to see what’s working—and use what you learn the next time you sell. We don’t talk enough about how much that can improve your marketing and take the pressure off getting everything right in one go.

But getting there took more than deciding to open enrollment in the spring. 

Together, we figured out why her clients would want to join earlier, what she could deliver without overloading herself, and how to communicate the value in her sales page, emails, and podcast.

Every one of those had to work together.

So if you’ve been filling revenue gaps by giving yourself more things to sell and deliver, I want to encourage you to take a look at the offer you actually want to be known for. What could change about how you package, sell, or deliver it?

That’s exactly the kind of work we do inside Revenue Reset, my six-month, one-to-one consulting offer.

We look at how your positioning, offers, pricing, and marketing fit together—and what needs to change so you can make more money and have less stress. We decide what comes first, then I get hands-on with you as you make those changes. As Kim shared, I review the actual work, give you specific feedback, and help you make decisions you’d otherwise have to figure out on your own.

Right now, I’m booking clients for a November or December start, and the price of Revenue Reset is going up. If you’ve been considering working together, now’s the time to book at the current rate. You can get the details and book a consult to see if it’s a good fit for you and your business.

You’ll find the details in the show notes, along with links to Kim’s work.

Links for this episode:

• Kim’s Business: Eduro Learning
• Podcast: #coachbetter
• Social: @edurolearning 
• Kim’s personal website