March 10–12, 2026
A free, 3-day virtual event for service business owners who want more right-fit clients and a more reliable sales process for 2026.
Building a steady, profitable service business in 2026 takes a whole lot more than just doing good work and hoping for the best.
You already know how to run a service business:
You’re doing solid work for real clients.
You’re delivering results your clients value.
And you’ve built a reputation people trust.
But over the last couple of years, client behavior has shifted, and it shows up in subtle, yet persistent ways.
Maybe right now you’re noticing that:
You’re getting fewer leads than you’re used to, even though you haven’t changed much.
The leads you do have take longer to decide and need more context before they say yes.
Referrals show up less often (or feel less reliable) than they used to.
You want a way to find better clients, close sales more consistently, and stop relying on luck without spending hours a week on marketing or turning sales into a second job.
You don’t need more ideas. You need a strategy that works for you in today’s market.
How would it feel to…
Know exactly where your next few leads are coming from.
Move interested prospects to a clear yes-or-no decision without chasing them.
See referrals and repeat work pick back up because your client experience supports it.
That’s what Profitable & Preferred: The Service Business Summit is designed to help you do.
During Profitable & Preferred:
You’ll learn how to build a steadier, more reliable service business in 2026
Join us for Profitable & Preferred: The Service Business Summit, a 3-day virtual event featuring 10 experienced service business owners sharing what’s actually working right now.
Hi, I’m Maggie Patterson.
I’ve spent over 20 years working inside and alongside service businesses — as a consultant, micro agency owner, and advisor — helping my clients find better clients, price their work sustainably, and build businesses that support their real lives.
I created Profitable & Preferred because most marketing, sales, and growth advice no longer reflects reality, especially for experienced service business owners. (Or it was never meant for them in the first place!)
This summit is a space for practical BS-free conversations about what it really takes to build a profitable, preferred service business in 2026.
What to Expect at Profitable & Preferred
When & Where: March 10 to 12, 2026
Profitable & Preferred runs March 10–12, 2026 and is entirely virtual. You can attend from anywhere and watch sessions around your schedule.
Best of all, the schedule is designed for real service businesses.
No crammed days. No racing from session to session.
Just a small number of focused conversations each day, so you’re
not overwhelmed, or feel like you’re “behind”.
Expert Sessions
You’ll get access to interview-style sessions with nine experienced
service business owners focused on what’s actually working right now to find, sell, and serve clients.
All sessions are pre-recorded and released during the summit in both video and audio formats. (All sessions are captioned, and transcripts will be available as well.)
Private Summit Community
When you register, you’ll be invited to a private Slack community exclusively for summit attendees. This is a low-pressure space to share takeaways, ask questions and connect with other service business owners.
Community participation is optional, but it’s there if you want to engage in conversation and get context.
Most business events treat marketing, sales, and delivery
as separate problems.
Or you get marketing advice built for courses, sales tactics that ignore real buying cycles, and almost nothing about what happens after a client says yes.
Profitable & Preferred
is different.
This summit is designed around
how service businesses actually work.
That’s why we’re focusing on Find → Sell → Serve, with each day building on the last.
Meet the Speakers
The speakers at Profitable & Preferred are experienced service business owners working in today’s market.
These are conversational sessions, focused on what’s actually working now to find clients, sell services, and build referrals and retention in 2026.
Day 1: FIND
From Lucky Business Owner Syndrome to Simple, Active Marketing
If your current marketing plan is “clients usually come from referrals,” Day 1 is for you.
In 2026, waiting and hoping isn’t a strategy and it’s stressful.
Day 1 is about moving out of reactive mode and into simple, intentional marketing you’ll actually follow through on, without becoming a content creator or getting a personality transplant.
You Don’t Need Social Media to Find Clients
Amelia Hruby
(She/Her)
Using YouTube to Find Clients (Without Becoming a Creator)
Jamar Diggs
(He/Him)
You’re an Expert… But Are You Positioned as One?
Michelle Mazur
(She/Her)
Day 2: SELL
From Sales Sabotage to a Solid Sales System
If sales feel emotionally exhausting, it’s probably not because you’re “bad at sales.”
It’s because your pricing, packaging, or process is quietly working against you.
Day 2 is about fixing the boring, fixable stuff, so more of the right leads say yes without custom proposals for everyone and zero follow-up because you don’t want to feel annoying.
Fix Your Packaging, Fix Your Sales
Emylee Williams
(She/Her)
Consult Calls That Convert (Without the Ick)
Lindsay Johnson
(They/Them)
Creating Buy-Now Energy with Your Offers
Samantha Hoilett
(She/Her)
Day 3 – SERVE
From “Deliver & Disappear” to
Retention, Renewals & Referrals
The most significant revenue leaks in service businesses happen after the sale.
Day 3 is about using how you serve clients to create retention, repeat work, and referrals, so the process of finding and selling to clients doesn’t need to work as hard.
Instead of doing great work and then going quiet, letting retainers slowly lose momentum, or treating offboarding as the end of the relationship, you’ll learn how to be more intentional about what happens after a client says yes and how that intention leads to steadier renewals and referrals on repeat.
Booking Clients on Repeat
Colie James
(She/Her)
Building a Referral-Ready Business
Latesha Lynch
(She/Her)
Get Referrals Without Having to Ask
Stacey Brown Randall
(She/Her)
If you want a more reliable way to find and keep clients in 2026, you’ll want to hear what these speakers have to share.
Grab your free ticket for Profitable & Preferred.
Questions?
We’ve Got You Covered.
Profitable & Preferred is for service business owners — including consultants, creatives, strategists, coaches, and micro-agency owners — who already have experience working with clients and want a more reliable way to find, sell, and retain clients in 2026.
This isn’t a beginner event, and it’s not designed for people selling courses, memberships, or digital products as their primary offer.
Ready to be
Profitable & Preferred?
It’s time to stop relying on what used to work and build a business that works in 2026 and beyond.
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