November 17 to 19, 2026
A free, 3-day virtual event for service business owners who want more right-fit clients and a more reliable sales process for 2026.
Building a steady, profitable service business in 2026 takes a whole lot more than just doing good work and hoping for the best.
You already know how to run a service business:
You’re doing solid work for real clients.
You’re delivering results your clients value.
And you’ve built a reputation people trust.
But over the last couple of years, client behavior has shifted, and it shows up in subtle, yet persistent ways.
Maybe right now you’re noticing that:
You’re getting fewer leads than you’re used to, even though you haven’t changed much.
The leads you do have take longer to decide and need more context before they say yes.
Referrals show up less often (or feel less reliable) than they used to.
You want a way to find better clients, close sales more consistently, and stop relying on luck without spending hours a week on marketing or turning sales into a second job.
You don’t need more ideas. You need a strategy that works for you in today’s market.
How would it feel to…
Know exactly where your next few leads are coming from.
Move interested prospects to a clear yes-or-no decision without chasing them.
See referrals and repeat work pick back up because your client experience supports it.
That’s what Profitable & Preferred: The Service Business Summit is designed to help you do.
During Profitable & Preferred:
You’ll learn how to build a steadier, more reliable service business in 2026
Join us for Profitable & Preferred: The Service Business Summit, a 3-day virtual event featuring 9 experienced service business owners sharing what’s actually working right now.
Hi, I’m Maggie Patterson.
I’ve spent over 20 years working inside and alongside service businesses — as a consultant, micro agency owner, and advisor — helping my clients find better clients, price their work sustainably, and build businesses that support their real lives.
I created Profitable & Preferred because most marketing, sales, and growth advice no longer reflects reality, especially for experienced service business owners. (Or it was never meant for them in the first place!)
This summit is a space for practical BS-free conversations about what it really takes to build a profitable, preferred service business in 2026.
What to Expect at Profitable & Preferred
When & Where: November 17 to 19, 2026
Profitable & Preferred runs November 17 to 19, 2026 and is entirely virtual. You can attend from anywhere and watch sessions around your schedule.
Best of all, the schedule is designed for real service businesses.
No crammed days. No racing from session to session.
Just a small number of focused conversations each day, so you’re
not overwhelmed, or feel like you’re “behind”.
Expert Sessions
You’ll get access to interview-style sessions with nine experienced
service business owners focused on what’s actually working right now to find, sell, and serve clients.
All sessions are pre-recorded and released during the summit in both video and audio formats. (All sessions are captioned, and transcripts will be available as well.)
Private Summit Community
When you register, you’ll be invited to a private Slack community exclusively for summit attendees. This is a low-pressure space to share takeaways, ask questions and connect with other service business owners.
Community participation is optional, but it’s there if you want to engage in conversation and get context.
Most business events treat marketing, sales, and delivery
as separate problems.
Or you get marketing advice built for courses, sales tactics that ignore real buying cycles, and almost nothing about what happens after a client says yes.
Profitable & Preferred
is different.
This summit is designed around
how service businesses actually work.
That’s why we’re focusing on Relationships, Reach and Revenue,, with each day building on the last.
Meet the Speakers
The speakers at Profitable & Preferred are experienced service business owners working in today’s market.
These are conversational sessions, focused on what’s actually working now to find clients, sell services, and build referrals and retention in 2026.
Day 1: RELATIONSHIPS
From Random Referrals to a Reliable Pipeline
Referrals are great—until they slow down and you realize your entire marketing plan depends on other people remembering to mention your name.
Day 1 is about turning the relationships, reputation and opportunities you already have into simple, active marketing. You’ll learn how to stay visible, uncover leads hiding in plain sight and give great clients every reason to come back, without becoming a full-time content creator or getting a personality transplant.
Get Offline. Get Clients.
Emily Kim
(She/Her)
Your Next Client Is Hiding in Plain Sight
Zoe Dew
(She/Her)
Making Hiring You Again an Easy Yes
Alyssa Downey
(She/Her)
Day 2: REACH
From Posting Your Ass Off to Getting Paid
If your marketing plan is to keep posting and hope the right people eventually see it, you’re doing way too much work for way too little payoff.
Day 2 is about reaching more potential clients without living online or spending your days posting and praying.
You’ll learn how to get seen, turn inboxes into opportunities and make it easier for potential clients to find you, remember you and hire you. The goal isn’t more followers. It’s more booked clients.
Get Seen Without Living Online 24/7
Andrea Jones
(She/Her)
From Inbox to In-Demand
Eman Ismail
(She/Her)
Podcast Your Way to Paying Clients
Andria Singletary
(She/Her)
Day 3: REVENUE
Make More. Keep More.
Without Doing Sketchy-AF Shit.
Making more money shouldn’t require manipulating people, manufacturing urgency or working yourself into the ground.
Day 3 is about the practical money side of your service business: creating more capacity for revenue, getting paid without chasing clients and keeping more of what you earn.
You’ll learn how to increase revenue and improve what actually reaches your bank account, without working endless hours, chasing exponential growth or doing sketchy-AF shit.
Turn AI Into Revenue for Your Service Business
Kinsey Soderberg
(She/Her)
Let's Get You Paid
Emilie Nutley
(She/Her)
Delightfully Boring: Make More Without Adding More
Maggie Patterson
(She/Her)
If you want a more reliable way to find and keep clients in 2026, you’ll want to hear what these speakers have to share.
Grab your free ticket for Profitable & Preferred.
Questions?
We’ve Got You Covered.
Profitable & Preferred is for service business owners — including consultants, creatives, strategists, coaches, and micro-agency owners — who already have experience working with clients and want a more reliable way to find, sell, and retain clients in 2026.
This isn’t a beginner event, and it’s not designed for people selling courses, memberships, or digital products as their primary offer.
Ready to be
Profitable & Preferred?
It’s time to stop relying on what used to work and build a business that works in 2026 and beyond.
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