12 months of strategy, support, and community to help you refine your offers, close more sales, and stay consistently booked with clients you love working with.
Turn random referrals and one-off projects into a steady, predictable pipeline.
Refine how you work, how you get paid, and make your services truly work for you
Run a simple, low-stress business that lets you do good work for solid clients (so you can clock out on time and enjoy your damn life)
Because choosing to stay solo doesn't mean you have do it alone.
Add your name to the wait list now for our enrollment Spring 2026.
COLD HARD FACTS…
The good old days when you could sit back and wait for luck to drop a new client in your lap are OVER. Let's get you back in the driver's seat.
Simply being "good" at what you do isn't enough anymore. Clients are distracted and you have to stay top of mind to get referrals, repeat work, or new inquiries.
Winging it isn't a strategy. You need a plan that to get new clients without it sucking up your entire week.
AI is stealing attention, not building connection. Your clients are doubting who to believe so you need to show up as the reliable expert you are now more than ever.
You need to freshen up your plan for 2026, but let's be real, you’ve outgrown the basics and don't have time for bullshit busywork.
Especially here in 2025, when the world's a damn mess and you’re doing your best to keep your business—and life—on track. You need support that’s built for real life, not best-case scenarios.
That’s precisely why we created the Staying Solo Squad.
You’re here because you’re tired of squeezing yourself into the “scale your business at all costs” shoebox of online business.
You’re not here to build an empire. You’ve chosen to stay strategically small — and you deserve support that meets you where you’re at.
If you’re an experienced service provider who’s mastered the basics, but you’re feeling anxious about the state of the world and sense your business needs some fine-tuning so you can stay steady, the Staying Solo Squad is for you.
It’s where you’ll create a plan for getting solid clients consistently, instead of depending on luck and secretly stressing that you’re not doing enough. It’s where we’ll make a plan for you to pay yourself well, de-stress your services, and create a solo business that funds your goals AND gives you the space you need to enjoy your life.
Part membership, part mastermind, and absolutely BS-free, the Squad is where you’ll have us in your corner for the next 12 months to stay solo, stay steady, and keep yourself in the game without jumping through hoops (when you’d rather be taking a nap).
Hold Up.
What’s Staying Solo?
The most common business advice doesn’t serve solo business owners. The narrative focuses on building something BIG by scaling and hiring a team, yet the reality is that 80% of the businesses in the U.S. are sole proprietors.
By choosing to stay solo, you’re not playing small; you’re choosing to be strategically small.
This is what Staying Solo™ is all about.
The six pillars of the Staying Solo Framework are designed to provide you with a way to refine what you’re already doing in your business.
My goal is to help you build your business in a way that truly works for YOU. A business that serves you and is built for your real-life capacity and needs in 2026.
Who Is This For?
Established freelancers, creatives, consultants, and coaches who are tired of the same old BS and want real support and community.
The Squad is a good fit for you if you're running a service
business serving other entrepreneurs or B2B clients, and you want to be in a space where the conversation isn't about quick fixes, fake flexes or making 7-figures.
BS-Free Business is a values-based business. We're actively committed to more humane, sustainable business practices and that informs everything we do in the Squad.
You can learn more about our values and community commitments here.
New!
JOIN US IN THE SQUAD FOR...
We’re starting 2026 by getting your marketing and sales in order so you can stay booked without burning out.
Marketing and sales shouldn’t be your full-time job, and they don’t have to be.
This January, we’re building your One-Page Booked & Unbothered Sales Plan —a simple, sustainable roadmap to attract the right clients, build genuine trust, and keep the work (and money) flowing all year long.
Booked:
Attract the right clients through credible, human marketing that actually works.
You’ll clarify who your best-fit clients are, where they come from, and how to stay visible in the right places without feeling like you’re constantly “doing marketing.”
Paid:
Build a simple sales flow that turns trust into consistent income.
You’ll map out how inquiries turn into booked clients — from first contact to signed contract — and make it easy for people to say yes without chasing, discounting, or overexplaining.
Peaceful:
Design a realistic rhythm that keeps your business running smoothly (and your sanity intact).
You’ll create a weekly and monthly marketing rhythm that supports steady leads, solid cash flow, and plenty of breathing room.
Whether you’re tired of inconsistent inquiries, the revenue rollercoaster, or clients who don’t value what you do, this retreat will help you stay booked, paid, and peaceful—all year long.
Join now to secure your spot for the January retreat, plus get access to the community, coaching, and consulting you need to keep your momentum going through 2026.
What’s Included?
The Staying Solo Squad starts as soon as you join and runs for 12 months. During our time together, here’s what you can expect:
The Strategy Stack Assessment
First up: the Strategy Stack Assessment, a quick reality check that shows which parts of your business strategy are helping and which are hurting. Maggie will personally review your assessment and make specific recommendations for getting started in the Squad.
Monthly Hot Seat Calls
We’ll gather each month to cover any questions or challenges you may face. During this fun and supportive gathering, you’ll get feedback from the BS-Free Business team and your peers.
Delightfully Booked & Unbothered
In January, we’ll kick off the year with Delightfully Booked & Unbothered, where you’ll create your plan to book more perfect-fit clients in 2026 without overcomplicating your marketing or overloading your calendar.
Monthly Game Plan Call
At the start of each month, Sara will host the monthly game plan call to help you map out your plan for the month and help you stay on track. This call will be one part planning and one part accountability. (Sara’s the reason I can stay focused the way I do!)
Deep Dive Workshops
Each quarter, we do a deep dive into one of the Staying Solo pillars, tailored to the group's specific needs. Each workshop will be delivered live, and then available as a replay with video, audio, transcripts available, along with an action guide.
Slack Community
Hang out with your squad daily over in the Slack Community. You can get your questions answered, celebrate wins and get high-level feedback from Maggie, Sara, and the community. This will quickly become your fave place to hang out and ask all your business questions.
Coworking Sessions
Gather with fellow members of The Squad to get things done during our coworking sessions held throughout the month. Whether you're working on a big client project or your business, this focused time will help you knock it off your list.
A Typical Month as a Member of the Squad
Monthly Game Plan Session
You start your month by reviewing your priorities and making a realistic plan for the coming weeks. You’ll set goals that work for you as a solo service business owner.
Weekly Accountability
Get support on getting things done and following through in the Slack community.
Monthly Hot Seats
Gather with Squad members to get real-time input from me, Sara and the entire crew on your biggest questions, challenges and business dilemmas.
Ongoing Support
Ask your questions in the Slack group to get help when and where you need it. I’m very present and will give you specific, nuanced guidance.
“The value I get out of the Squad is so much more than what I pay. Every month, there’s something new that’s relevant and actionable. You get access to Maggie and Sara’s big, beautiful brains, you’re held accountable, and you’re not doing business alone. Staying solo doesn’t have to mean staying stuck. For me, it’s probably the best money I’ve ever spent.”
Kelley Kempel,
Founder, Hidden Path Creative
“There's no competition, just lots of useful insight, recommendations, advice, and cheering each other on in the Squad. Everyone is as willing to help as they are to ask for advice. Nothing feels one-sided and there are no egos. I love knowing I have a group to ask questions and get support from. If you’re a solo business owner and want a genuine community with zero judgment, the Squad is the place to be.”
Emily Gertenbach,
B2B SEO Writer & Consultant, (e.g.) creative content
Hey, I'm Maggie, and Service Businesses Are My Business
Services businesses are my business. I work exclusively with freelancers, consultants and creatives to help them build simple, sustainable businesses that actually pay them well and keep the money coming in consistently.
When you work with me, you get my brain on your business, which includes 25+ years working in service businesses, 20 of which have been spent running my various businesses. Plus, my professional prowess is in marketing, copywriting, and PR.
Over the past two decades, I’ve been through it. Multiple recessions, caregiving for aging parents, raising a kid, managing my mental health, and everything in between.
My business didn’t just survive—it stayed solid because I built it for real life, not some idealized fantasy.
And that’s what I help my clients do too: create businesses that hold steady when life gets messy.
PLEASE NOTE: This Isn’t the Maggie Show
My role is to bring together a fantastic group of people and act as your guide and facilitator. One of my superpowers is bringing together amazing groups of people who can support each other through the ups and downs of building a business.
In The Squad, you'll build new relationships, learn from one another, and help each other.
Meet Sara, Community Director at BS-Free Business
My right hand at BS-Free Business, Sara, will work alongside me to support you in The Squad. (And yes, before you ask, we're sisters.)
Listen, I know you’ve probably been in groups before where suddenly, the leader is nowhere to be found, and you’re left in the hands of someone you barely know. That's NOT what's going to happen here! I've intentionally added Sara as part of this experience to complement what I bring to the table.
In addition to her role at BS-Free Business, she's the Client Services Director at my content marketing agency, Scoop Studios. Before that Sara spent 15+ years in marketing, training and operations roles with well-known financial services and telecommunications brands in the corporate world.
Sara’s Superpowers
Making plans, and making plans happen. She helps you take action.
Being ultra realistic and saving you from overcommitting to all the things.
Providing gentle encouragement and motivation when you need it.
(TL:DR, if you know anything about the Enneagram, I’m an 8, which is the challenger, and she’s a 2, which is the helper. She’s the perfect balance to my real talk in the Squad.)
Join the
Now
Join the waitlist now to get VIP access when we open up for new members in Spring 2026.
“I was looking to find a community of other business owners in the same place as me and dealing with the same things so I could have accountability and support. The community aspect was the biggest draw for me to join. I genuinely believe that to be successful, you need to be in a community. That’s what I appreciate about The Squad — having a place to be celebrated, held accountable, and even get feedback, which is very hard to come by these days. My business has greatly benefitted from being part of The Squad.”
Misa Bacon,
Founder & CEO, Perfectly Kept Books®
“I’ve already seen my revenue grow, and that’s just from being better at saying no to the wrong opportunities and starting to charge more. Selling the Strategy piece was huge for me. I used to give away the value for free, which is embarrassing but true. Now I’m packaging and selling strategy, and I’ve seen the difference in my bottom line.
"Before I joined The Squad, I didn’t have the right circle of people to show me how it was done. I needed it modelled for me, which this group provided. Whether it’s a copywriter or a designer, seeing how they sell strategy, not just deliverables—it clicked.”
Tina Bar-On,
eCommerce Strategist and Founder, Tinabar.com
Questions?
Excellent, we're 100% here for them. In fact, PLEASE ask questions as it means you’re doing your homework.
“I joined The Staying Solo Squad as I wanted a community of solopreneurs to share ideas and support while growing our businesses. What I love most about this community is the openness of the other members in their business operations.
As a business owner it's easy to get into a comfort bubble, so it's nice when ideas are respectfully questioned and make me think about things from a different perspective. The community doesn't feel forced. Everyone in the group is genuinely excited to be there and share their knowledge.”
Erin Rue,
Founder, Uplevel Your Accounting LLC
“The Squad gave me the clarity I didn’t know I was missing and the backbone to set real boundaries. I’ve stopped second-guessing staying solo and started owning it. My business is lean, strategic, and fully mine. Best of all? I don’t feel invisible anymore. Being around others who understand what it’s like to run a solo business feels like a breath of fresh air.”
Deborah Enriquez,
Founder and Owner, DE Accounting
“The Squad is right-sized and me-sized, which is exactly what I needed in this phase of my business. I’ve clarified my services, gained confidence in my pricing, and had the support to take healthy risks. The community (especially the Slack chats!) makes it all feel doable and way less lonely.”
Shulamit Ber Levtov,
The Entrepreneur's Therapist
Join the
Now
Join the waitlist now to get VIP access when we open up for new members in Spring 2026.