12 months of strategy, support, and community to help you refine your offers, close more sales, and stay consistently booked with clients you love working with.
Turn random referrals and one-off projects into a steady, predictable pipeline.
Refine how you work, how you get paid, and make your services truly work for you
Run a simple, low-stress business that lets you do good work for solid clients (so you can clock out on time and enjoy your damn life)
Because choosing to stay solo doesn't mean you have do it alone.
COLD HARD FACTS…
Your business feels different lately, and you’re questioning why what used to work suddenly feels shaky and inconsistent.
You’re tired of constantly wondering where the next client is coming from and feeling like you’re being pushed further and further away from the business you actually wanted to build.
You don’t need to panic…but you do need a strategy that matches the reality of today’s market AND how you want to work.
The economy has people spending more carefully so you can’t afford to rely on “good enough” positioning, vague offers, or passive referrals anymore.
.
AI has flooded the market with generic content and copycat expertise. It's more important than ever to clearly communicate the depth of your process and the outcomes you deliver for clients.
Trust is at an all-time low thanks to years of manipulative marketing and overpromising, so now your potential clients need more clarity, specificity, and confidence before they say yes.
You need a strategy for this moment so your business stays steady, but let's be real, you’ve outgrown the basics and don't have time for bullshit busywork.
Especially here in 2026, when the world's a damn mess and you’re doing your best to keep your business—and life—on track. You need support that’s built for real life, not best-case scenarios.
That’s precisely why we created the Staying Solo Squad.
You’re here because you’re tired of squeezing yourself into the “scale your business at all costs” shoebox of online business.
You’re not here to build an empire. You’ve chosen to stay strategically small — and you deserve support that meets you where you’re at.
If you’re an experienced service provider who’s mastered the basics, but you’re feeling anxious about the state of the world and sense your business needs some fine-tuning so you can stay steady, the Staying Solo Squad is for you.
It’s where you’ll create a plan for getting solid clients consistently, instead of depending on luck and secretly stressing that you’re not doing enough. It’s where we’ll make a plan for you to pay yourself well, de-stress your services, and create a solo business that funds your goals AND gives you the space you need to enjoy your life.
Part membership, part mastermind, and absolutely BS-free, the Squad is where you’ll have us in your corner for the next 12 months to stay solo, stay steady, and keep yourself in the game without jumping through hoops (when you’d rather be taking a nap).
Hold Up.
What’s Staying Solo?
The most common business advice doesn’t serve solo business owners. The narrative focuses on building something BIG by scaling and hiring a team, yet the reality is that 80% of the businesses in the U.S. are sole proprietors.
By choosing to stay solo, you’re not playing small; you’re choosing to be strategically small.
This is what Staying Solo™ is all about.
The six pillars of the Staying Solo Framework are designed to provide you with a way to refine what you’re already doing in your business.
My goal is to help you build your business in a way that truly works for YOU. A business that serves you and is built for your real-life capacity and needs in 2026.
Who Is This For?
Established freelancers, creatives, consultants, and coaches who are tired of the same old BS and want real support and community.
People who join the Squad are exhausted by the pressure to constantly do more, post more, scale more, and turn themselves into a completely different kind of business owner just to stay relevant.
They want a delightfully boring business: peaceful, profitable, predictable, and built to support their actual life.
The Squad is a good fit for you if you're running a service
business serving other entrepreneurs or B2B clients, and you want to be in a space where the conversation isn't about quick fixes, fake flexes or making 7-figures.
BS-Free Business is a values-based business. We're actively committed to more humane, sustainable business practices and that informs everything we do in the Squad.
You can learn more about our values and community commitments here.
New!
JOIN US IN THE SQUAD FOR...
This summer, we’re focused on helping you create offers that feel easier to sell in today’s market.
Because let’s be real:
buyers are more cautious right now.
They’re taking longer to decide.
They’re asking more questions.
And they’re far less likely to jump into something that feels expensive, overwhelming, vague, or high-risk.
Which means your offers need to evolve to match current buyer behavior.
Enter the Easy Yes Offer, which:
- Creates quicker wins for clients
- Opens the door to larger projects and retainers
- Is simpler to market and sell in the current market
- Gives potential clients a clear, focused way to start working with you
- Feels lower risk and easier to say yes to
Inside The Squad, we’ll help you develop your Easy Yes Offer using the POP Framework so you can create an offer that’s easier to position, easier to sell, AND easier for the right clients to say yes to right now.
POSITIONING
Your Easy Yes Offer should speak directly to a problem your clients already know they have. When your positioning is clear, the right people instantly think:
“This is exactly what I need.”
Learn exactly how to sharpen your positioning so your offer feels timely, specific, and relevant in today’s market.
Outcome
Easy Yes Offers work because they promise a focused, tangible result, not a vague transformation or twenty different outcomes.
Potential clients should quickly think: “Yes, that’s what would help me right now.”
You’ll make the value so clear that potential clients immediately understand why it matters, how it helps, and why it’s worth paying for.
process
How you deliver the offer matters just as much as the offer itself. When your process feels clear and straightforward, potential clients think:
“Okay, I get how this works; I’m in.”
For the process, you’ll design and define how the offer works, what’s included, and what the client experience looks like so people immediately understand the value and feel confident saying yes.
When you join the Squad in July, you’ll be able to focus immediately on Easy Yes Offers through focused sprints, coworking, and accountability. Plus, you can get input on your offer positioning, messaging, pricing, and delivery before you put it out into the world.
Bonus:
Easy Yes Offer Quick Start
Join the Squad by July 30th, and you’ll get the Easy Yes Offer Quick Start.
You’ll submit details about your business, audience, current services, and goals, and Maggie will personally review everything and send back:
- 3 tailored Easy Yes Offer ideas based on your expertise and what’s happening in your market
- High-level recommendations for how to position each offer so it feels timely and relevant
- Guidance on the structure, scope, and delivery of the offer
Perfect if you know your offers need to evolve, but you don’t want to hit September still stuck trying to figure out what to sell.
What’s Included?
The Staying Solo Squad starts as soon as you join and runs for 12 months. During our time together, here’s what you can expect:
The Strategy Stack Assessment
First up: the Strategy Stack Assessment, a quick reality check that shows which parts of your business strategy are helping and which are hurting. Maggie will personally review your assessment and make specific recommendations for getting started in the Squad.
Monthly Hot Seat Calls
We’ll gather each month to cover any questions or challenges you may face. During this fun and supportive gathering, you’ll get feedback from the BS-Free Business team and your peers.
Easy Yes Offers
In August, we kick things off with Easy Yes Offers, where you’ll create an offer that’s easier to sell in today’s market and gives the right clients a clear, confidence-building way to start working with you.
Monthly Game Plan Call
At the start of each month, Sara will host the monthly game plan call to help you map out your plan for the month and help you stay on track. This call will be one part planning and one part accountability. (Sara’s the reason I can stay focused the way I do!)
Deep Dive Workshops
Each quarter, we do a deep dive into one of the Staying Solo pillars, tailored to the group's specific needs. Each workshop will be delivered live, and then available as a replay with video, audio, transcripts available, along with an action guide.
Slack Community
Hang out with your squad daily over in the Slack Community. You can get your questions answered, celebrate wins and get high-level feedback from Maggie, Sara, and the community. This will quickly become your fave place to hang out and ask all your business questions.
Coworking Sessions
Gather with fellow members of The Squad to get things done during our coworking sessions held throughout the month. Whether you're working on a big client project or your business, this focused time will help you knock it off your list.
A Typical Month as a Member of the Squad
Monthly Game Plan Session
You start your month by reviewing your priorities and making a realistic plan for the coming weeks. You’ll set goals that work for you as a solo service business owner.
Weekly Accountability
Get support on getting things done and following through in the Slack community.
Monthly Hot Seats
Gather with Squad members to get real-time input from me, Sara and the entire crew on your biggest questions, challenges and business dilemmas.
Ongoing Support
Ask your questions in the Slack group to get help when and where you need it. I’m very present and will give you specific, nuanced guidance.
I Doubled My Client Base and Revenue Since Joining The Squad
Over the past year, since she joined the Squad, Erin, a Certified Public Accountant, has seen transformative results in her business:
- More than doubled her client base.
- Nearly doubled her revenue.
- Set stronger boundaries with clients and partners.
While the growth in both her client base and revenue has been a considerable boost to the business, the confidence she has gained from being part of the Squad has also been instrumental in her growth.
“I’m much more willing to say no to people or say that doesn’t fit with what I’m trying to do. Being in this group and being kind of forced to think about getting your shit done has made me grow this business in a way that I feel like we're at a good spot now.”
Erin Rue
I Cut My Working Hours and Still Made More Money
Emily, who’s a writer and SEO strategist, had a clear goal: to work less while maintaining (or even increasing) her income, and she made it happen.
“I saw a 4% revenue increase, which may not seem huge, but my real win was maintaining my income while cutting my work hours by nearly 10%. Maggie has always emphasized raising prices, and I’ve pushed my rates beyond what I once thought possible—yet clients still say yes. By refining my strategy offer and leveraging The Squad’s resources, I saved time and paid myself 11% more.”
She was able to do this by selling strategy.
For years, Emily blended SEO strategy into her writing services without charging for it. However, once she learned about Sell the Strategy — a simple, proven method to help you put strategy FIRST in your offers and to help you get paid for your experience and strategic thinking so you can reach your goals. —she realized she had an untapped opportunity.
“At first, I didn’t think I had a strategy to sell. But working with Maggie helped me extract what I was already doing and package it separately.”
Emily Gertenbach
I Doubled My Rates, Increased Revenue, and Finally Set Boundaries with Clients
Before the Squad, Deb, a bookkeeper for creatives, often undercharged and gave things away for free. She made pricing decisions based on what “felt right” rather than what reflected her values. Completing the Pricing Reset changed that.
“I finally created packages and pricing that felt good. I raised my overall rates, signed a client at a higher rate, raised my rates with existing clients, and increased my revenue.
"I nearly doubled the rate for my signature strategy service to reflect the additional information and data I’m now including, as well as the increased value it provides to customers. Maggie’s guidance gave me language I could actually use. It made it easier to articulate why my work matters and how it helps clients, without over-explaining or apologizing for my pricing.”
Deborah Enriquez
I Increased My Year-to-Date Revenue by 88% in 2026
Marlene, a nonprofit communications advisor, didn’t overhaul her business when she joined the Squad. She refined it.
In doing so, she achieved:
- 88% year-to-date revenue growth (early 2026 vs. 2025).
- Pricing that more consistently reflects her experience, expertise and business goals.
- Stronger boundaries and weekly structure.
- Greater efficiency without working more hours.
- A smoother, more proactive client experience.
- All by building on what was already working and making it work even better.
“I was already achieving really good results when I joined the Squad. Nothing was going wrong. But I thought—yes, I should go back and get some support, momentum, and ideas."
Marlene Oliveira
Hey, I'm Maggie, and Service Businesses Are My Business
Services businesses are my business. I work exclusively with freelancers, consultants and creatives to help them build simple, sustainable businesses that actually pay them well and keep the money coming in consistently.
When you work with me, you get my brain on your business, which includes 25+ years working in service businesses, 20 of which have been spent running my various businesses. Plus, my professional prowess is in marketing, copywriting, and PR.
Over the past two decades, I’ve been through it. Multiple recessions, caregiving for aging parents, raising a kid, managing my mental health, and everything in between.
My business didn’t just survive—it stayed solid because I built it for real life, not some idealized fantasy.
And that’s what I help my clients do too: create businesses that hold steady when life gets messy.
PLEASE NOTE: This Isn’t the Maggie Show
My role is to bring together a fantastic group of people and act as your guide and facilitator. One of my superpowers is bringing together amazing groups of people who can support each other through the ups and downs of building a business.
In The Squad, you'll build new relationships, learn from one another, and help each other.
Meet Sara, Community Director at BS-Free Business
My right hand at BS-Free Business, Sara, will work alongside me to support you in The Squad. (And yes, before you ask, we're sisters.)
Listen, I know you’ve probably been in groups before where suddenly, the leader is nowhere to be found, and you’re left in the hands of someone you barely know. That's NOT what's going to happen here! I've intentionally added Sara as part of this experience to complement what I bring to the table.
In addition to her role at BS-Free Business, she's the Client Services Director at my content marketing agency, Scoop Studios. Before that Sara spent 15+ years in marketing, training and operations roles with well-known financial services and telecommunications brands in the corporate world.
Sara’s Superpowers
Making plans, and making plans happen. She helps you take action.
Being ultra realistic and saving you from overcommitting to all the things.
Providing gentle encouragement and motivation when you need it.
(TL:DR, if you know anything about the Enneagram, I’m an 8, which is the challenger, and she’s a 2, which is the helper. She’s the perfect balance to my real talk in the Squad.)
Book More Clients With an Offer That's Easy to Say Yes To
Join the Squad by July 30th and you'll receive your personalized Easy Yes Offer Quick Start plus 12 months of strategy and support.
Join the Squad Now
The Squad is $150/month for 12 months
Pricing is available in CAD plus applicable HST. Send us an email at hi@bsfreebusiness.com for the link.
I Stopped “Just Execution” and Started Making More Money
“I’ve already seen my revenue grow, and that’s just from being better at saying no to the wrong opportunities and starting to charge more. Selling the Strategy piece was huge for me. I used to give away the value for free, which is embarrassing but true. Now I’m packaging and selling strategy, and I’ve seen the difference in my bottom line.
"Before I joined The Squad, I didn’t have the right circle of people to show me how it was done. I needed it modelled for me, which this group provided. Whether it’s a copywriter or a designer, seeing how they sell strategy, not just deliverables—it clicked.”
Tina Bar-On
The Best Money I’ve Ever Spent in My Business
“The value I get out of the Squad is so much more than what I pay. Every month, there’s something new that’s relevant and actionable. You get access to Maggie and Sara’s big, beautiful brains, you’re held accountable, and you’re not doing business alone. Staying solo doesn’t have to mean staying stuck. For me, it’s probably the best money I’ve ever spent.”
Kelley Kempel
Questions?
Excellent, we're 100% here for them. In fact, PLEASE ask questions as it means you’re doing your homework.
I Transformed My Capacity and Quality of Life Thanks to the Squad
Copywriter and copy coach Erin didn’t join the Squad simply to increase revenue (and she’s honest about putting marketing on pause while rebuilding her offers). Instead, what changed for her is something far more critical.
“The Squad helped me stop running my business on adrenaline,” she reflected.
She now has:
- A realistic, ADHD-friendly capacity planning system.
- Clearer boundaries and better client experiences.
- The ability to predict when she can take on work.
- A business that aligns with real-life needs, not wishful thinking.
- More calm, more clarity, and less chaos.
- As she put it simply: “It’s been pretty transformational for me as a business owner.”
For Erin, the Squad was the missing operational backbone that finally made her business feel sustainable.
“It’s a no-brainer,” she said. “The accountability, the community, the training—it’s all so beneficial. And the cost is so reasonable. It just makes sense.”
Erin Ollila
My Business is so Much Stronger and Simpler Now
Before joining the Squad, copywriter Stacy felt pulled in multiple directions. She was constantly trying different strategies, platforms, and tactics because she thought she “had to.”
A turning point came when she realized she didn’t.
“I was like, I don’t want to be on Instagram, and Maggie said, ‘Stacy, no, you don't need to do that.’”
That permission to opt out of what didn’t fit allowed Stacy to rebuild her marketing in a way that actually worked for her. Instead of trying to do everything, the focus became on making strategic decisions that directly supported her long-term business goals.
“I feel like I basically burnt down my marketing. I asked myself, if I don’t want to do this, how do I create something simpler?”
From there, she streamlined her entire suite of offers. “I now have three offers, they’re very clearly outlined, and that’s made it a lot easier to plan my marketing.”
Stacy Braga
You Can’t Afford NOT to Join the Squad
Post-maternity leave, website designer Crystal needed more than just time at her desk; she needed motivation to get there in the first place. Her revenue had taken a dip, and while a traditional mastermind might’ve been out of budget, she saw the Squad as the right-sized commitment for this new chapter.
“I needed the group gatherings and those on my calendar to attend,” she said. “Even if I didn’t have a question, I like contributing to others. It’s almost like mini strategy sessions.”
The community didn’t just give her a place to show up; it gave her a boost of energy and direction.
"I tell everyone to join The Squad,” she said. “The camaraderie is really strong. I love the Slack group. I love the accountability. And I love the people. For the price, you can’t afford not to join the Squad. That sounds so cliché and car salesman-y, but even if it was double the cost, it’s so worth it.”
Crystal Dove
Book More Clients With an Offer That's Easy to Say Yes To
Join the Squad by July 30 and you'll receive your personalized Easy Yes Offer Quick Start plus 12 months of strategy and support.
Join the Squad Now
The Squad is $150/month for 12 months
Questions?
Send me a DM on IG @bsfreebusiness OR an email at hi@bsfreebusiness.com
Pricing is available in CAD plus applicable HST. Send us an email at hi@bsfreebusiness.com for the link.
